Local consumers are becoming increasingly aware of the impact that the jewellery industry can have on the environment. Therefore, they are actively taking environmental and sustainable issues into consideration when purchasing jewellery.
For decades, diamonds have signified opulence and prestige. However, many consumers are now questioning the ethics linked to diamond production and its environmental impact.
At the height of the pandemic and subsequent lockdowns, jewellery specialists were forced to develop an e-commerce presence as many bricks-and-mortar stores were closed for a significant amount of time. However, as restrictions have eased, many consumers are returning to their normal routines and are visiting stores to purchase jewellery pieces.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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