In 2023, the Chinese brand Shein has gained traction in South Africa, and has become a one-stop-shop for fashion for many consumers. In addition to clothing and bags, many consumers also buy costume jewellery from Shein.
Since the pandemic has ended, consumers have been returning to celebrating special occasions such as birthdays and weddings. Fine jewellery is often worn when dressing up for events to celebrate these special occasions.
Affluent consumers continued to spend money on fine jewellery even during the pandemic and tough economic times, and this trend is set to persist in the forecast period. One trend being seen is that higher-income consumers are seeking limited-edition fine jewellery.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery is segmented as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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