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Country Report

Jewellery in

Jewellery in South Africa

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Jewellery slated for negative growth over the forecast period

With disposable incomes likely to remain under pressure in South Africa throughout the forecast period, negative sales trends are expected to be seen in jewellery. In response, the category’s leading manufacturers and retailers are expected to offer better value through more regular price promotions, especially as restrictions on access to credit likely to suppress sales.

Costume jewellery set to register stronger sales declines than fine jewellery

Over the forecast period, costume jewellery is expected to register deeper sales declines than fine jewellery and this is mainly because the consumer base for costume jewellery comprises mainly low-and mid-income consumers, the groups hardest hit by the unfavourable economic situation. Meanwhile, the primary consumers of fine jewellery, aspirational mid- and high-income consumers, are unlikely to face as many struggles due to the adverse economic situation.

Internet retailing unlikely to emerge strongly as a sales channel for jewellery

Internet retailing is still at a fairly incipient stage of development in South Africa and it is likely that the internet will continue to be used primarily as an informational and promotional tool by the manufacturers and retailers of jewellery. Moreover, there is a common perception among the population that online purchases are inherently risky, especially for high-value items such as fine jewellery.

COMPETITIVE LANDSCAPE

Browns the Diamond Store maintains its leading position in jewellery in 2017

Browns the Diamond Store (Pty) Ltd cemented its status as the leader in jewellery in 2017. The company continues to benefit from its reputation for unique, well-designed and well-crafted fine jewellery made using legitimately sourced premium diamonds and other gemstones.

Mylight Holdings and The Foschini Group round out the top three players in jewellery

Mylight Holdings remains the second leading player in jewellery due to the success of its Shimansky retail chain, which comprised seven stores in South Africa and one in New York in 2018. Like its major rival Browns, Shimansky operates an elaborate website to showcase its collections and provide information on its products.

Sales of jewellery dominated by chained retailers

The competitive landscape in fine jewellery remains fairly fragmented and the category comprises a handful of major retailers and numerous smaller, family-owned businesses. These smaller players cater mainly to lower-income consumers and operate from premises located outside of shopping centres, where commercial rents are usually lower.

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Samples

Jewellery Market Sample Report Jewellery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of costume jewellery compare to real jewellery in South Africa?
What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
What are the prospects for non-store retailing in jewellery?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our jewellery market research database.

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Jewellery in South Africa - Category analysis

HEADLINES

PROSPECTS

Jewellery slated for negative growth over the forecast period

Costume jewellery set to register stronger sales declines than fine jewellery

Internet retailing unlikely to emerge strongly as a sales channel for jewellery

COMPETITIVE LANDSCAPE

Browns the Diamond Store maintains its leading position in jewellery in 2017

Mylight Holdings and The Foschini Group round out the top three players in jewellery

Sales of jewellery dominated by chained retailers

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2013-2018
Table 2 Sales of Jewellery by Category: Value 2013-2018
Table 3 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 4 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 5 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 6 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 7 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 8 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 9 NBO Company Shares of Jewellery: % Value 2013-2017
Table 10 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 11 Distribution of Jewellery by Format: % Value 2013-2018
Table 12 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 13 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Personal Accessories in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumer spending remains under pressure due to economic recession

Global fashion trends continue to influence demand for personal accessories

The competitive environment remains fragmented

Specialist retail channels remain the preferred source of most personal accessories

Negative sales growth expected despite anticipated easing of economic conditions

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2013-2018
Table 17 Sales of Personal Accessories by Category: Value 2013-2018
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 19 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 21 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 22 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 24 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Jewellery in South Africa

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Executive Summary

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PROSPECTS

Jewellery slated for negative growth over the forecast period

Costume jewellery set to register stronger sales declines than fine jewellery

Internet retailing unlikely to emerge strongly as a sales channel for jewellery

COMPETITIVE LANDSCAPE

Browns the Diamond Store maintains its leading position in jewellery in 2017

Mylight Holdings and The Foschini Group round out the top three players in jewellery

Sales of jewellery dominated by chained retailers

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Jewellery in South Africa - Category analysis

HEADLINES

PROSPECTS

Jewellery slated for negative growth over the forecast period

Costume jewellery set to register stronger sales declines than fine jewellery

Internet retailing unlikely to emerge strongly as a sales channel for jewellery

COMPETITIVE LANDSCAPE

Browns the Diamond Store maintains its leading position in jewellery in 2017

Mylight Holdings and The Foschini Group round out the top three players in jewellery

Sales of jewellery dominated by chained retailers

CATEGORY DATA

Personal Accessories in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumer spending remains under pressure due to economic recession

Global fashion trends continue to influence demand for personal accessories

The competitive environment remains fragmented

Specialist retail channels remain the preferred source of most personal accessories

Negative sales growth expected despite anticipated easing of economic conditions

MARKET DATA

DEFINITIONS

SOURCES

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