Jewellery will register moderate constant value and volume growth over the forecast period, largely supported by the full return of tourists. However, if inflation continues to rise unchecked, this will lead to increased price sensitivity, particularly for local consumers, and this will dampen volume sales.
E-commerce sales will continue to grow at a rapid pace and became one of the major distribution channels by 2022, whereas before the pandemic it was niche. Consumers are now much more comfortable with the idea of buying jewellery online.
Many purchases of costume jewellery in particular are impulse purchases which are often made when shopping for other items in outlets such as leisure and personal goods and apparel and footwear specialist retailers. These items are often prominently displayed in these retailers and offer low enough prices to encourage spur-of-the-moment purchases.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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