Jewellery has traditionally been a category in which women represent the vast majority of customers. This has made companies design and market items focusing almost entirely on the female audience.
Inflation has been a key topic across many industries and categories in 2022, and jewellery is no exception. Coming out of post-pandemic times, when people were not consuming fashion and apparel in general, they have been looking forward to focusing more on their appearance, and the desire to buy accessories will not be easily contained.
Despite the prominence of some of the biggest jewellery players, with their iconic brand identities and global reach, sales of branded jewellery still represent a limited share of the category. Three types of players are expected to convert customers from unbranded to branded jewellery: established fine jewellery brands, new and growing direct-to-consumer brands, and luxury fashion brands.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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