The greater level of consumer awareness has made manufacturers of jewellery more concerned with transparency, to avoid the associations commonly made with unhealthy working conditions in the production chain, especially at the mining stage. Companies such as Jóias Vivara, the largest in the category, have been increasing their investment in traceability and the implementation of laser marking on diamonds, so that there is monitoring of the origin of these items.
The recent movements carried out by Vivara have raised the company to the position of the only Brazilian representative in its industry on the stock exchange. The IPO process has driven more investments, and repercussions in terms of the possibility of acquisitions that enable a movement towards category consolidation are growing.
The focus of the jewellery category for some years has been to expand the target audience. The rejuvenation of the consumer base is the main front for action.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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