Executive Summary

Jul 2018
PROSPECTS
Affordability and flexibility of costume jewellery attracts interest of consumers

Costume jewellery remains the most dynamic category of jewellery in 2018, with consumers attracted to the affordable prices and regular new collections on offer. Fast-fashion retailers H&M, Zara and Mango are key to the category’s development with their offer of affordable costume jewellery that can be alternated to match different outfits.

Fine jewellery influenced by purpose

When it comes to fine jewellery the category is seeing polarisation as disposable income levels rise. For gifts and personal purchases, consumers are generally attracted by more affordable products, with Pandora’s range of charms and pendants proving extremely popular.

Prices under pressure as VAT drops and consumers seek out the best deal

The average unit price of jewellery has seen only slight growth in 2018, despite growing demand for these products and rising disposable income. There are several factors behind this trend.

COMPETITIVE LANDSCAPE
Pandora continues to see dynamic growth

Pandora remained the leading brand in fine jewellery in 2017 with it continuing to record dynamic current value growth. The brand benefits from a number of factors.

Fast-fashion brands drive costume jewellery

H&M opened five new outlets in 2017, with the retailer pursuing a dynamic expansion strategy within Romania over the review period. This was reflected in the brand’s dynamic growth within costume jewellery in 2017 with it looking likely to take over the lead from Meli Melo Paris over the forecast period, with the latter seeing its value share decline throughout the review period.

Jewellery and watch specialist retailers flourish thanks to improving economy

The jewellery and watch specialist retailers channel continues to dominate the distribution of jewellery in 2018, with it having increased its value share by 10 percentage points over the review period. The channel saw a large rise in the number or outlets over the review period with leading chains such as Splend’or and Teilor pursuing rapid expansion plans.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Jewellery in Romania

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Romania?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Jewellery market research database.

Jewellery in Romania - Category analysis

HEADLINES

PROSPECTS

Affordability and flexibility of costume jewellery attracts interest of consumers
Fine jewellery influenced by purpose
Prices under pressure as VAT drops and consumers seek out the best deal

COMPETITIVE LANDSCAPE

Pandora continues to see dynamic growth
Fast-fashion brands drive costume jewellery
Jewellery and watch specialist retailers flourish thanks to improving economy

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2013-2018
Table 2 Sales of Jewellery by Category: Value 2013-2018
Table 3 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 4 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 5 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 6 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 7 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 8 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 9 NBO Company Shares of Jewellery: % Value 2013-2017
Table 10 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 11 Distribution of Jewellery by Format: % Value 2013-2018
Table 12 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 13 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Personal Accessories in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement supports growth
Fast fashion influencing personal accessories
Tough competitive environment in changing retail landscape
Leisure and personal goods specialist retailers on the rise
Growth to slow in the face of a declining population and falling prices

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2013-2018
Table 17 Sales of Personal Accessories by Category: Value 2013-2018
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 19 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 21 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 22 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 24 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources