D2C jewellery retailers have been known for their strong dependence on the e-commerce channel to reach out to consumers. However, as the pandemic situation has stabilised, there has been a surge amongst these retailers to open physical stores and expand their store presence nationwide.
Men in India have traditionally remained conservative about their jewellery choices – largely limited to rings, chains and bracelets/kadas, usually made of gold or silver when speaking about fine jewellery. However, this is projected to change, as men are increasingly becoming fashion-conscious due to the rising presence of social media platforms such as Instagram and video streaming platforms such as YouTube, which have male fashion influencers educating men on how they can wear jewellery to look stylish.
India has long had a strong obsession with gold, not only in the form of jewellery, but also as an investment option. However, triggered by the pandemic, the prices of gold soared, taking it out of the reach of small investors and consumers who want to purchase affordable jewellery.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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