Jewellery

For a growing proportion of consumers in Germany over recent years, the motto for jewellery has been “more is more”: necklaces are worn on top of each other, as many earrings and studs as possible are hung in the ears, and rings are combined with…

While the pandemic had a dramatic impact on demand for jewellery in Switzerland in 2020 and 2021 (due to non-essential store closures, and the absence of international tourists), the category experienced improving demand and higher current value…

Fine jewellery recorded a notable rebound in value sales terms in 2022 after several years of weak performances due to pandemic-related restrictions in Australia including lockdowns, the closure of bricks-and-mortar stores and travel restrictions.…

In 2022, South Africa has recorded one of the highest levels of food inflation that the country has seen for many years. This has forced many consumers to reduce expenditure on non-essential items due to the lack of disposable incomes. Furthermore,…

Jewellery swiftly recovered from the pandemic, with fine jewellery reaching the 2019 level of current value sales in 2021, while costume jewellery will almost completely recover in 2022. The return of social activities, such as night-time…

The gold jewellery market is now starting to recover after the impact of the COVID-19 pandemic. It is expected that jewellery sales in the future will continue to increase in line with the higher purchasing power of the people. There is also a shift…

With weddings cancelled or postponed in 2020 and 2021, there was a decline in the overall jewellery industry, with purchases of wedding rings and jewellery to wear on the day itself on hold. However, in 2022, weddings are taking place once more, and…

While jewellery is expected to register triple-digit current value growth, constant value growth is expected to be much more muted. The reason for such high current value growth is that Turkey has one of the highest inflation rates in the world in…

Jewellery saw a solid recovery in 2021 with consumers eager to return to shopping and take advantage of their new-found freedom as COVID-19 restrictions were eased. Further retail store closures at the end of the year did little to deter consumption…

Mexican consumers typically acquire fine jewellery products for sentimental reasons, often linked to memorable and significant moments. These purchases are usually gifts for special celebrations such as baptisms, weddings, mothers' day, Valentine’s…

The difficulties historically seen in Brazilian society have intensified with the pandemic. A strong polarisation movement can be identified. While the base of the pyramid is finding it more difficult than ever to maintain consumption even in basic…

Strict government restrictions on events and the numbers of people allowed to gather led to the cancellation of major life events such as weddings in 2020, with this having a hugely detrimental impact on sales of jewellery. Many consumers had already…

Consumers are demanding more for the prices that they are paying. For example, it is no longer uncommon to see sterling silver or freshwater pearl jewellery being sold by traditional costume jewellery brands. By Invite Only is a local jewellery brand…

Traditionally, women in India had a stronger preference for heavy gold jewellery designs that would be worn for formal family events and passed on from one generation to the next. However, with changing times, women have shown a rising interest in…

The buying of both fine jewellery and costume jewellery in South Korea is increasingly moving from offline to online platforms, accelerated by home seclusion during the pandemic. The pattern of purchasing online is expected to further increase in…

Poh Kong remains in the lead of jewellery in terms of retail value in 2022, with both brand and national brand owner occupying the number one spots and gaining some share. The leading player lost significant share during the pandemic, which lessened…

Jewellery registered double-digit growth in current value terms in 2022, having benefitted in particular from the strong performance of fine jewellery, which continued on its recovery towards pre-pandemic levels. Growth was boosted by positive…

After a strong decline for costume jewellery in the first year of the pandemic, a year of recovery was seen in 2021. Growth is expected to continue, although at a slower rate, in 2022, with volume and current value sales set to reach the pre-pandemic…

Jewellery ended 2021 with high double-digit current value growth, and is expected to maintain solid but slower high single-digit growth in 2022, with different performances across categories. Although at a reduced rate, fine jewellery is set to…

Following a strong recovery in 2021, jewellery is set to see growth in retail value sales normalise in 2022. Demand is driven by the more affordable category of costume jewellery. Costume jewellery brands tend to have wider access to the target…