Writing Instruments
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Writing Instruments in Australia
Jul 2018
Over the forecast period, Australia’s back to school season is expected to remain a key driver of sales. In 2018, many retailers increased marketing activities and promotions during this period, and this is not expected to change in the coming years....
Strategy Briefing
World Market for Personal Accessories
Jul 2018
Personal accessories is on the right path, with accelerating growth as a result of the recovery of watches, and strong performance within jewellery, the main value generators of the industry. Personal accessories is set to continue cashing in on ...
Country Report
Writing Instruments in the United Arab Emirates
Jul 2018
The existence of writing remains particularly important within offices and schools, leading to stability in the category. The players present collaborate with distribution channels such as hypermarkets and supermarkets, schools, offices or ...
Country Report
Writing Instruments in Romania
Jul 2018
Colouring continues to record dynamic current value growth in 2018 with the category continuing to benefit from the adult colouring trend, in addition to the demand from children. Players have looked to drive interest by providing a broad range of ...
Country Report
Writing Instruments in South Korea
Jul 2018
The back-to-school season in South Korea is quite long, lasting from December to the end of March, with the items sold each month differing. In December, gift sets/kits are popular, with sales peaking in February. Most back-to-school purchases take ...
Country Report
Writing Instruments in Sweden
Jul 2018
As a result of digitalisation, the need for writing instruments has declined substantially, with advancing technology expected to continue negatively impacting stationery sales, albeit it at a gradual rate. Increased digitalisation will lead ...
Country Report
Writing Instruments in China
Jul 2018
School-age children is the key consumer group for writing instruments in China – they use writing instruments daily and make regular purchases. More schools embraced paperless digital drawing/writing tools as learning tools, and experimented with ...
Country Report
Writing Instruments in the Netherlands
Jul 2018
In 2018, Dutch consumers continued to show growing concern over the environmental impact of the products they use. In response, writing instruments manufacturers will look to introduce more products that incorporate plant-based materials and ...
Country Report
Writing Instruments in the United Kingdom
Jul 2018
Despite the rising adoption of digital devices, writing instruments is set to witness steady growth over the years. Adult colouring books remain popular stress relievers among UK consumers. The fountain pen regained ground in 2017 and 2018 as a ...
Country Report
Writing Instruments in Mexico
Jul 2018
The back-to-school period continued to drive sales of writing instruments in 2018 and this is set to remain the case over the forecast period. Trade sources indicate that demand generated in the season can represent up to 60-70% of annual sales ...
Country Report
Writing Instruments in Malaysia
Jul 2018
Strong technological advancement in Malaysia affected sales in several categories within writing instruments. With consumers being highly tech-savvy, retail current value growth remained steady. Consumers’ heavy usage of electronic gadgets reduced ...
Country Report
Writing Instruments in Singapore
Jul 2018
Within pens, roller ball pens continued to account for the highest retail current value sales in 2018. In response, manufacturers have expanded their range of roller ball pens. Pentel, for example, introduced Energel Kawaii+ roller ball pens, which ...
Country Report
Writing Instruments in Canada
Jul 2018
The adult colouring book trend that boosted colouring category growth in 2015 came to a halt in 2016 (with booksellers reporting sharp drops in adult colouring books) and returning the colouring category value growth rate to pre-adult colouring trend...
Country Report
Writing Instruments in the Philippines
Jul 2018
The popularity and boom of low-cost variety stores like Miniso, Mumuso and Yoyoso is helping to boost writing instruments sales. Consumers who visit these stores are attracted by cute Korean style designs. However, demand is usually higher for ...
Country Report
Writing Instruments in Taiwan
Jul 2018
Despite the threat from digital devices writing instruments has continued to grow in current value terms in 2018. This is partly due to the leading players looking to add value to their products in order to tackle falling demand, while luxury brands ...
Country Report
Writing Instruments in Ukraine
Jul 2018
Writing instruments are deemed important by many Ukrainians, especially those with schoolchildren in their families. As a result, the category declined less sharply than other personal accessories during the crisis of 2014 and 2015, posting positive ...
Country Report
Writing Instruments in Germany
Jul 2018
Recent years showed that the growing use of electronic devices such as smartphones, tablets and portable computers in the workplace, education and for communication generally, reduced the need for writing instruments. Yet, writing instruments have ...
Country Report
Writing Instruments in Hong Kong, China
Jul 2018
While the local retail economy is reviving with the return of mainland Chinese tourists, local consumers’ spending on writing instruments remains slow. Increasingly paperless lifestyles due to the prevalence of electronic devices like smartphones and...
Country Report
Writing Instruments in India
Jul 2018
The increasing sales of writing instruments were complimented by the growing number of schoolchildren coupled with rising dual incomes of households. With an increasing number of children attending school, there is growing demand for writing ...
Country Report
Writing Instruments in Indonesia
Jul 2018
While writing instruments continued to develop positively in Indonesia in 2018, illegally imported and counterfeit products remained a major challenge for players in the category. Many illegal imports come from mainland China, and offer similar ...
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