Writing Instruments

Writing instruments is expected to be negatively impacted by COVID-19 in 2020 as a whole. After seeing slow current value growth in 2018 and 2019, the category is expected to see a strong double-digit decline in 2020. Nevertheless, of all the ...

All sub-categories are showing declines apart from colouring. This is due to school and office closures in relation to COVID-19, whereby both children and adults are spending more time at home and indulging in hobbies such as art. Parents are buying ...

Unbranded products have traditionally played a significant role in writing instruments in Turkey, with parents often purchasing these products for their children due to their lower prices. However, media coverage of the inclusion of potentially ...

While demand for writing instruments fell in Q2 2020 in line with trends noted for personal accessories during the initial stages of lockdown in Canada, its performance has been more positive compared to other discretionary items such as jewellery or...

COVID-19 and the efforts to prevent the spread of the disease have significantly raised levels of stress and anxiety for many consumers, as well as providing them with the need to find ways to pass considerably more time shut up in their homes. This ...

Children in South Korea were supposed to return to school in March following the COVID-19 outbreak, but this was delayed to May. Students are attending more online classes and doing their homework online, which has impacted demand for writing ...

Sales of writing instruments are expected to decline in 2020, but the effect of COVID-19 is not expected to anywhere near as significant as in other areas of personal accessories. A big factor in this is that a large proportion of the products ...

Writing instruments is being impacted by school and office closures as a result of COVID-19. The category is strongly supported by student activity, but with studies being completed at home during the closures, students are using online learning ...

Sales of personal accessories grew in 2019, driven by strong demand in Asia Pacific and tourism in Western Europe. The outlook through to 2024 is positive, despite Coronavirus (COVID-19) hitting global demand in 2020. If the pandemic is contained by ...

Writing instruments recorded positive current value growth in 2019, although it was slower than in the previous year, while volume sales continued to drop due to stagnating demand. According to the Department of Statistics, the number of elementary ...

Writing instrument sales have been threatened by the increasingly digital lifestyle in many countries, with the bemoaned loss of handwriting skills among younger generations. In comparison, Germany is still relatively conservative, with high per ...

Writing instruments has been stagnating for years. Some categories are still very popular (eg colouring), while others are losing consumer interest. The most important problem for the industry for a number of years has been the decreasing number of ...

As technology replaces bland pens, “fancy” pens, such as fountain pens, are enjoying something of a resurgence. This trend is particularly popular among younger consumers, who are reacting against the reality of living in a digital world and one in ...

As the writing instruments category evolves due to the rise in technology which has resulted in products and services such as computers, laptops, e-mail, etc, there is also a new demand evident for premium writing instruments. This rise in demand is ...

Children remained the key consumer group for writing instruments and accessories at the end of the review period, with parents and students making consistent and sustained purchases for educational purposes. The back-to-school shopping season ...

Writing instruments experienced flat sales growth in current value terms and a decline in retail volume terms in 2019 as the ubiquity of digital devices continued to impact demand. Sales of colouring products, as well as markers and highlighters, ...

With the basic functions of pens now largely taken over by digital communications, the image of writing instruments generally but pens in particular has shifted somewhat, moving away from being basic everyday items to become seen more as category of ...

The digitalisation trend led to declining current value demand in many categories within writing instruments in the Netherlands in 2019. With most consumers turning to smartphones and tablets for communication, they have less use for use pens, ...

Art and other creative hobbies are becoming increasingly attractive to younger consumers; ironically their use of social media, while retaining their attention, is also fostering a greater interest in certain artists’ work in addition to how-to ...

Volume sales of writing instruments continue to decrease as digitalisation increasingly makes pens redundant in a lot of everyday situations. The shift towards digital screens, at home, in the workplace and in schools in Sweden, is clearly adversely ...