Writing Instruments

With demand for writing instruments still under pressure due to the lingering impact of the COVID-19 pandemic during 2021, many of the category’s leading brands looked to promotional activity to boost sales, with some interesting and innovative…

Writing instruments is expected to see a sales recovery in 2021, following decline in 2020. Remoted learning due to the COVID-19 pandemic negatively affected demand for pens and pencils as pupils wrote less as they used their laptops or computers…

There was a sharp decline in retail current value sales of writing instruments during 2020. The closure of educational institutions and workplaces played a significant role in this, with demand for other writing accessories particularly weak.…

In 2020, the COVID-19 pandemic did not have such a severe impact on writing instruments, with the landscape recording a single-digit value decline of 7%, compared to double-digit declines recorded in other areas. Some writing instrument product areas…

Writing instruments in Japan was already seeing current value decline prior to the COVID-19 pandemic, due to a shift to paperless operations and a declining birth rate. COVID-19 further had a heavy impact as schools closed during the state of the…

Despite closures of schools and offices during the pandemic, which resulted in reduced need for writing instruments, sales of writing instruments were less negatively affected than other personal accessories categories. These items are considered…

The COVID-19 pandemic saw students and office workers stranded in their homes. There was a decline in demand for writing instruments as a result, as work that was earlier being conducted using writing instruments shifted to digital devices. To tackle…

During 2019, retail current value sales of writing instruments were little better than flat, as economic growth stalled, and they plunged by almost a quarter during 2020. Although the economic shock of the pandemic played a role in this by leading to…

In 2021, sales of writing instruments are expected to improve compared to 2020 when the COVID-19 pandemic caused a substantial decline in retail sales. After seeing slow current value growth in 2018 and 2019, the category saw a substantial…

During 2020, writing instruments benefited from remaining affordable to consumers, even during a time of increased price sensitivity. Nevertheless, lower levels of store traffic and the closure of schools still led to volume and value declines of the…

The back-to-school season, which is the critical driver for writing instruments, is expected to make a recovery in 2021 after being disrupted by the pandemic in 2020. However, the return to school is also heavily contingent on the rate of vaccination…

2021 saw sales of writing instruments still under pressure due to the negative impact of the COVID-19 pandemic. Specifically, the repeated closure of all of the country’s schools during 2020 and 2021 meant that many children had much less reason to…

In response to the COVID-19 pandemic in 2020, writing instruments recorded current value and volume decline. This was in response to the switch to remote working and online schooling which drastically declined the demand for writing instruments.…

As schools, universities and offices have seen limited closures in Taiwan during the COVID-19 pandemic, writing instruments has not been strongly impacted in these channels, as per other territories. However, disruptions in overseas supply chains did…

In recent years, sales of writing instruments have recorded marginal growth, as the shift to digitalisation continues. In 2020, digitalisation was further accelerated, as education moved online. After a difficult 2020, writing instruments is expected…

Writing instruments has struggled to remain relevant to consumers in the context of the increasing digitalisation of every area of modern life. The COVID-19 crisis further enhanced consumers’ digital engagement with the shift towards remote work and…

The closure or restrictions on the operations of retail channels, including the dominant stationers/office supply stores, department stores and even modern grocery retailers, limited access to writing instruments during the initial Movement Control…

Writing instruments sales did not decline as strongly during 2020 as other categories within personal accessories as it relies a lot less on international tourism. Instead, sales largely depend on school activities. It is therefore no surprise that…

Even before the onset of COVID-19, retail current value sales of writing instruments were in steady decline, as many local consumers increasingly used computers and particularly smartphones instead of paper. The disruption caused by the pandemic –…

The most important commercial period for writing instruments is the back-to-school months, which in Brazil falls between December and February, when students prepare for the start the school year. Under normal circumstances, the mainstream players in…