Writing Instruments

Writing instruments recorded positive current value growth in 2019, although it was slower than in the previous year, while volume sales continued to drop due to stagnating demand. According to the Department of Statistics, the number of elementary ...

Writing instrument sales have been threatened by the increasingly digital lifestyle in many countries, with the bemoaned loss of handwriting skills among younger generations. In comparison, Germany is still relatively conservative, with high per ...

Writing instruments has been stagnating for years. Some categories are still very popular (eg colouring), while others are losing consumer interest. The most important problem for the industry for a number of years has been the decreasing number of ...

Despite the twin threats of a shrinking population and increasing digitisation, writing instruments has continued to record growth in value terms. Brand owners are continually trying to innovate and repackage their products in order to attract ...

As technology replaces bland pens, “fancy” pens, such as fountain pens, are enjoying something of a resurgence. This trend is particularly popular among younger consumers, who are reacting against the reality of living in a digital world and one in ...

As the writing instruments category evolves due to the rise in technology which has resulted in products and services such as computers, laptops, e-mail, etc, there is also a new demand evident for premium writing instruments. This rise in demand is ...

Children remained the key consumer group for writing instruments and accessories at the end of the review period, with parents and students making consistent and sustained purchases for educational purposes. The back-to-school shopping season ...

Writing instruments experienced flat sales growth in current value terms and a decline in retail volume terms in 2019 as the ubiquity of digital devices continued to impact demand. Sales of colouring products, as well as markers and highlighters, ...

With the basic functions of pens now largely taken over by digital communications, the image of writing instruments generally but pens in particular has shifted somewhat, moving away from being basic everyday items to become seen more as category of ...

While writing instruments witnessed an ongoing premiumisation trend at the end of the review period, the contraction of the Japanese population, and particularly the decline in the younger population, the primary consumers of writing instruments, has...

The digitalisation trend led to declining current value demand in many categories within writing instruments in the Netherlands in 2019. With most consumers turning to smartphones and tablets for communication, they have less use for use pens, ...

Unbranded products have traditionally played a significant role in writing instruments in Turkey, with parents often purchasing these products for their children due to their lower prices. However, media coverage of the inclusion of potentially ...

Art and other creative hobbies are becoming increasingly attractive to younger consumers; ironically their use of social media, while retaining their attention, is also fostering a greater interest in certain artists’ work in addition to how-to ...

There has been little change in the effect that the growth in electronic devices is having on writing instruments in Italy. Although electronic devices are increasingly used and offer an alternative to handwriting and even drawing and colouring, the ...

South Korea has one of the world’s highest penetration rates for smart mobile devices. The country’s residents are known for their love of the latest communication technologies and this means that writing instruments are becoming less relevant with ...

Volume sales of writing instruments continue to decrease as digitalisation increasingly makes pens redundant in a lot of everyday situations. The shift towards digital screens, at home, in the workplace and in schools in Sweden, is clearly adversely ...

While value growth of writing instruments overall increased slightly in 2019, volume sales continued to slow down in most categories. Several factors that have contributed to the ongoing slowdown in volume sales are more recent than others. One is ...

The government’s lifting of restrictions on imports has widened the number and variety of writing instruments available to local consumers. Moreover, existing key players have broadened their ranges. This has intensified the competition among players...

Overall demand for writing instruments continued to decline in South Africa in 2019, a trend that is predicted to continue into the forecast period. Despite the use of basic pens and pencils at a younger school age, children are becoming increasingly...

Ukraine has a shrinking population, with the number of people living in the country falling by more than 200,000 in 2019, according to Euromonitor International sociodemographic data, affecting both adults and children. Apart from the declining ...