Writing Instruments

Market research on the Personal Accessories industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.

Strategy Briefing

World Market for Personal Accessories

Sep 2021

Sales of personal accessories continue to fall, as the effects of the COVID-19 pandemic lead to further disruption, national lockdowns, social distancing, store closures and travel restrictions, causing global demand to suffer. The discretionary…

USD 1,325
Country Report

Writing Instruments in Germany

Sep 2021

Writing instruments sales did not decline as strongly during 2020 as other categories within personal accessories as it relies a lot less on international tourism. Instead, sales largely depend on school activities. It is therefore no surprise that…

USD 990
Country Report

Writing Instruments in Hong Kong, China

Aug 2021

Writing instruments was affected by the pandemic in 2020, but to a lesser extent than other personal accessories categories, due to its more essential nature for students. During 2021, schools are set to reopen in May on a half-day basis, after home…

USD 990
Country Report

Writing Instruments in Japan

Jul 2021

Writing instruments in Japan was already seeing current value decline prior to the COVID-19 pandemic, due to a shift to paperless operations and a declining birth rate. COVID-19 further had a heavy impact as schools closed during the state of the…

USD 990
Country Report

Writing Instruments in Switzerland

Jul 2021

Even before the onset of COVID-19, retail current value sales of writing instruments were in steady decline, as many local consumers increasingly used computers and particularly smartphones instead of paper. The disruption caused by the pandemic –…

USD 990
Country Report

Writing Instruments in India

Jul 2021

The COVID-19 pandemic saw students and office workers stranded in their homes. There was a decline in demand for writing instruments as a result, as work that was earlier being conducted using writing instruments shifted to digital devices. To tackle…

USD 990
Country Report

Writing Instruments in the United Arab Emirates

Jul 2021

New habits were formed by many during the COVID-19 pandemic, such as increased writing in diaries or journals. These continued in 2021, especially given the associated eye strain associated with increased screen time. Novelty writing instruments and…

USD 990
Country Report

Writing Instruments in China

Jul 2021

With most schools and offices across China reopening in 2021, writing instruments will recover from the current value slump caused by the COVID-19 pandemic in 2020. As COVID-19 is now being controlled relatively well in China, with very few new cases…

USD 990
Country Report

Writing Instruments in the United Kingdom

Jul 2021

Despite an increase in traffic for online and offline grocers in 2020, private label lost shares in 2020. Indeed despite the higher price tag, consumers tend to go for heritage brands whose quality they recognise, especially since writing instruments…

USD 990
Country Report

Writing Instruments in Brazil

Jul 2021

The most important commercial period for writing instruments is the back-to-school months, which in Brazil falls between December and February, when students prepare for the start the school year. Under normal circumstances, the mainstream players in…

USD 990
Country Report

Writing Instruments in South Africa

Jul 2021

Retail value sales of colouring instruments experiences a resurgence of growth in 2021, albeit modest, continuing from trends established during the outbreak of COVID-19 in South Africa. Consumers bought colouring instruments before the hard lockdown…

USD 990
Country Report

Writing Instruments in Singapore

Jul 2021

Despite closures of schools and offices during the pandemic, which resulted in reduced need for writing instruments, sales of writing instruments were less negatively affected than other personal accessories categories. These items are considered…

USD 990
Country Report

Writing Instruments in the US

Jul 2021

Thanks to their continued usefulness for work, school, and/or entertainment during home isolation, Writing Instruments fared best among all personal accessories categories in 2020. Despite this, the category still delivered its sharpest decline in…

USD 990
Country Report

Writing Instruments in Ukraine

Jul 2021

The COVID-19 pandemic and ensuing lockdown in 2020 resulted in consumers working from home and home schooling, which supported demand for writing instruments to some extent. Due to the essential nature of many of its product areas, their usefulness…

USD 990
Country Report

Writing Instruments in Thailand

Jul 2021

With demand for writing instruments still under pressure due to the lingering impact of the COVID-19 pandemic during 2021, many of the category’s leading brands looked to promotional activity to boost sales, with some interesting and innovative…

USD 990
Country Report

Writing Instruments in Russia

Jul 2021

Writing instruments is expected to see a sales recovery in 2021, following decline in 2020. Remoted learning due to the COVID-19 pandemic negatively affected demand for pens and pencils as pupils wrote less as they used their laptops or computers…

USD 990
Country Report

Writing Instruments in Turkey

Jul 2021

In response to the COVID-19 pandemic in 2020, writing instruments recorded current value and volume decline. This was in response to the switch to remote working and online schooling which drastically declined the demand for writing instruments.…

USD 990
Country Report

Writing Instruments in the Philippines

Jul 2021

The closure of educational establishments as well as many workplaces negatively affected sales of writing instruments in 2020, although working from home and home schooling offset this to some extent. Economic constraints and consumers’ efforts to…

USD 990
Country Report

Writing Instruments in Taiwan

Jul 2021

As schools, universities and offices have seen limited closures in Taiwan during the COVID-19 pandemic, writing instruments has not been strongly impacted in these channels, as per other territories. However, disruptions in overseas supply chains did…

USD 990
Country Report

Writing Instruments in South Korea

Jul 2021

Writing instruments is expected to record some recovery as schools resumed offline classes from the start of the new academic year in March 2021. Fountain pens is expected to achieve the slowest growth in 2021 due to the maturity of the category…

USD 990
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