Writing Instruments

Market research on the writing instruments industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Writing Instruments in Switzerland

Jul 2019

Digitalisation continued to challenge the demand for writing instruments in Switzerland in 2019. More advanced and cheaper modern technology continues to replicate the drawing and writing environment in a better way, moving consumers away from ...

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Writing Instruments in Spain

Jul 2019

There were no major changes in the performance of writing instruments in 2019 in comparison with the previous year, with continued slow growth in current value terms. The improving economy and rising employment boosted demand in the work environment ...

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Writing Instruments in Indonesia

Jul 2019

Computerised standardisation for national examinations has had a major impact on pencils, demand for which is dominated by students. Traditionally, the Ministry of Education required paper and pencils to be used for national student tests and exams. ...

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Writing Instruments in Australia

Jul 2019

The growth in electronic communication has proved to be one of the toughest challenges for the traditional stationery industry. While the shift of younger generations to technological gadgets is expected to reduce demand, the pleasure of writing with...

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Writing Instruments in Canada

Jul 2019

With demand for writing instruments still under pressure, the back-to-school shopping season is an increasingly critical period for generating sales. In Canada, the back-to-school season generally runs from August to September, although some ...

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Writing Instruments in Mexico

Jul 2019

The retail purchases of writing instruments are mainly made by the school population, and even with the introduction of new writing and digital options, students predominantly continue to write in the traditional way, using traditional writing ...

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Writing Instruments in France

Jul 2019

The start of the school year in September sees nearly half of sales of the entire writing instruments category. Therefore, most product innovations and promotions in the mass segment take place at the end of the summer. These product innovations ...

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Writing Instruments in China

Jul 2019

Chinese culture has historically placed a strong emphasis on education and the country’s education system is seeing increasing investment. The development goals of the government’s 13th Five-Year Plan include the provision of pre-school education in ...

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Writing Instruments in the United Kingdom

Jul 2019

The colouring category enjoyed a spike in sales in 2015/2016 with the emergence of a much-publicised global trend for adult colouring books. In the UK, this trend has since slowed down with growth of colouring pencils and crayons returning to normal ...

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Writing Instruments in Brazil

Jul 2019

The widespread adoption of computers and smartphones, even in some school environments, means that these devices are gradually becoming ever more of a challenge to writing instruments continuing to record positive growth. Instant messages are ...

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Writing Instruments in Hong Kong, China

Jul 2019

Although sales of writing instruments are already relatively high among young adults, teenagers and children, the category’s leading brands continue with their attempts to support flagging growth by extending their consumer bases to include younger ...

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Strategy Briefing

Strategy Briefing

World Market for Personal Accessories

Jul 2018

Personal accessories is on the right path, with accelerating growth as a result of the recovery of watches, and strong performance within jewellery, the main value generators of the industry. Personal accessories is set to continue cashing in on ...

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Writing Instruments in the United Arab Emirates

Jul 2018

The existence of writing remains particularly important within offices and schools, leading to stability in the category. The players present collaborate with distribution channels such as hypermarkets and supermarkets, schools, offices or ...

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Writing Instruments in Romania

Jul 2018

Colouring continues to record dynamic current value growth in 2018 with the category continuing to benefit from the adult colouring trend, in addition to the demand from children. Players have looked to drive interest by providing a broad range of ...

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Writing Instruments in South Korea

Jul 2018

The back-to-school season in South Korea is quite long, lasting from December to the end of March, with the items sold each month differing. In December, gift sets/kits are popular, with sales peaking in February. Most back-to-school purchases take ...

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Writing Instruments in Sweden

Jul 2018

As a result of digitalisation, the need for writing instruments has declined substantially, with advancing technology expected to continue negatively impacting stationery sales, albeit it at a gradual rate. Increased digitalisation will lead ...

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Writing Instruments in the Netherlands

Jul 2018

In 2018, Dutch consumers continued to show growing concern over the environmental impact of the products they use. In response, writing instruments manufacturers will look to introduce more products that incorporate plant-based materials and ...

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Writing Instruments in Malaysia

Jul 2018

Strong technological advancement in Malaysia affected sales in several categories within writing instruments. With consumers being highly tech-savvy, retail current value growth remained steady. Consumers’ heavy usage of electronic gadgets reduced ...

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Writing Instruments in Singapore

Jul 2018

Within pens, roller ball pens continued to account for the highest retail current value sales in 2018. In response, manufacturers have expanded their range of roller ball pens. Pentel, for example, introduced Energel Kawaii+ roller ball pens, which ...

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Writing Instruments in the Philippines

Jul 2018

The popularity and boom of low-cost variety stores like Miniso, Mumuso and Yoyoso is helping to boost writing instruments sales. Consumers who visit these stores are attracted by cute Korean style designs. However, demand is usually higher for ...

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