Writing Instruments

Digitalisation continued to challenge the demand for writing instruments in Switzerland in 2019. More advanced and cheaper modern technology continues to replicate the drawing and writing environment in a better way, moving consumers away from ...

There were no major changes in the performance of writing instruments in 2019 in comparison with the previous year, with continued slow growth in current value terms. The improving economy and rising employment boosted demand in the work environment ...

Computerised standardisation for national examinations has had a major impact on pencils, demand for which is dominated by students. Traditionally, the Ministry of Education required paper and pencils to be used for national student tests and exams. ...

The growth in electronic communication has proved to be one of the toughest challenges for the traditional stationery industry. While the shift of younger generations to technological gadgets is expected to reduce demand, the pleasure of writing with...

With demand for writing instruments still under pressure, the back-to-school shopping season is an increasingly critical period for generating sales. In Canada, the back-to-school season generally runs from August to September, although some ...

The retail purchases of writing instruments are mainly made by the school population, and even with the introduction of new writing and digital options, students predominantly continue to write in the traditional way, using traditional writing ...

The start of the school year in September sees nearly half of sales of the entire writing instruments category. Therefore, most product innovations and promotions in the mass segment take place at the end of the summer. These product innovations ...

Chinese culture has historically placed a strong emphasis on education and the country’s education system is seeing increasing investment. The development goals of the government’s 13th Five-Year Plan include the provision of pre-school education in ...

The colouring category enjoyed a spike in sales in 2015/2016 with the emergence of a much-publicised global trend for adult colouring books. In the UK, this trend has since slowed down with growth of colouring pencils and crayons returning to normal ...

The widespread adoption of computers and smartphones, even in some school environments, means that these devices are gradually becoming ever more of a challenge to writing instruments continuing to record positive growth. Instant messages are ...

Although sales of writing instruments are already relatively high among young adults, teenagers and children, the category’s leading brands continue with their attempts to support flagging growth by extending their consumer bases to include younger ...

Personal accessories is on the right path, with accelerating growth as a result of the recovery of watches, and strong performance within jewellery, the main value generators of the industry. Personal accessories is set to continue cashing in on ...

The existence of writing remains particularly important within offices and schools, leading to stability in the category. The players present collaborate with distribution channels such as hypermarkets and supermarkets, schools, offices or ...

Colouring continues to record dynamic current value growth in 2018 with the category continuing to benefit from the adult colouring trend, in addition to the demand from children. Players have looked to drive interest by providing a broad range of ...

The back-to-school season in South Korea is quite long, lasting from December to the end of March, with the items sold each month differing. In December, gift sets/kits are popular, with sales peaking in February. Most back-to-school purchases take ...

As a result of digitalisation, the need for writing instruments has declined substantially, with advancing technology expected to continue negatively impacting stationery sales, albeit it at a gradual rate. Increased digitalisation will lead ...

In 2018, Dutch consumers continued to show growing concern over the environmental impact of the products they use. In response, writing instruments manufacturers will look to introduce more products that incorporate plant-based materials and ...

Strong technological advancement in Malaysia affected sales in several categories within writing instruments. With consumers being highly tech-savvy, retail current value growth remained steady. Consumers’ heavy usage of electronic gadgets reduced ...

Within pens, roller ball pens continued to account for the highest retail current value sales in 2018. In response, manufacturers have expanded their range of roller ball pens. Pentel, for example, introduced Energel Kawaii+ roller ball pens, which ...

The popularity and boom of low-cost variety stores like Miniso, Mumuso and Yoyoso is helping to boost writing instruments sales. Consumers who visit these stores are attracted by cute Korean style designs. However, demand is usually higher for ...