Writing Instruments

Over the forecast period, Australia’s back to school season is expected to remain a key driver of sales. In 2018, many retailers increased marketing activities and promotions during this period, and this is not expected to change in the coming years....

Personal accessories is on the right path, with accelerating growth as a result of the recovery of watches, and strong performance within jewellery, the main value generators of the industry. Personal accessories is set to continue cashing in on ...

The existence of writing remains particularly important within offices and schools, leading to stability in the category. The players present collaborate with distribution channels such as hypermarkets and supermarkets, schools, offices or ...

Colouring continues to record dynamic current value growth in 2018 with the category continuing to benefit from the adult colouring trend, in addition to the demand from children. Players have looked to drive interest by providing a broad range of ...

The back-to-school season in South Korea is quite long, lasting from December to the end of March, with the items sold each month differing. In December, gift sets/kits are popular, with sales peaking in February. Most back-to-school purchases take ...

As a result of digitalisation, the need for writing instruments has declined substantially, with advancing technology expected to continue negatively impacting stationery sales, albeit it at a gradual rate. Increased digitalisation will lead ...

School-age children is the key consumer group for writing instruments in China – they use writing instruments daily and make regular purchases. More schools embraced paperless digital drawing/writing tools as learning tools, and experimented with ...

In 2018, Dutch consumers continued to show growing concern over the environmental impact of the products they use. In response, writing instruments manufacturers will look to introduce more products that incorporate plant-based materials and ...

Despite the rising adoption of digital devices, writing instruments is set to witness steady growth over the years. Adult colouring books remain popular stress relievers among UK consumers. The fountain pen regained ground in 2017 and 2018 as a ...

The back-to-school period continued to drive sales of writing instruments in 2018 and this is set to remain the case over the forecast period. Trade sources indicate that demand generated in the season can represent up to 60-70% of annual sales ...

Strong technological advancement in Malaysia affected sales in several categories within writing instruments. With consumers being highly tech-savvy, retail current value growth remained steady. Consumers’ heavy usage of electronic gadgets reduced ...

Within pens, roller ball pens continued to account for the highest retail current value sales in 2018. In response, manufacturers have expanded their range of roller ball pens. Pentel, for example, introduced Energel Kawaii+ roller ball pens, which ...

The adult colouring book trend that boosted colouring category growth in 2015 came to a halt in 2016 (with booksellers reporting sharp drops in adult colouring books) and returning the colouring category value growth rate to pre-adult colouring trend...

The popularity and boom of low-cost variety stores like Miniso, Mumuso and Yoyoso is helping to boost writing instruments sales. Consumers who visit these stores are attracted by cute Korean style designs. However, demand is usually higher for ...

Despite the threat from digital devices writing instruments has continued to grow in current value terms in 2018. This is partly due to the leading players looking to add value to their products in order to tackle falling demand, while luxury brands ...

Writing instruments are deemed important by many Ukrainians, especially those with schoolchildren in their families. As a result, the category declined less sharply than other personal accessories during the crisis of 2014 and 2015, posting positive ...

Recent years showed that the growing use of electronic devices such as smartphones, tablets and portable computers in the workplace, education and for communication generally, reduced the need for writing instruments. Yet, writing instruments have ...

While the local retail economy is reviving with the return of mainland Chinese tourists, local consumers’ spending on writing instruments remains slow. Increasingly paperless lifestyles due to the prevalence of electronic devices like smartphones and...

The increasing sales of writing instruments were complimented by the growing number of schoolchildren coupled with rising dual incomes of households. With an increasing number of children attending school, there is growing demand for writing ...

While writing instruments continued to develop positively in Indonesia in 2018, illegally imported and counterfeit products remained a major challenge for players in the category. Many illegal imports come from mainland China, and offer similar ...