Writing Instruments

Market research on the writing instruments industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Writing Instruments in Switzerland

Sep 2020

Pre-COVID-19, writing instruments experienced positive but undynamic volume growth as the category continued to compete with increasing digitalisation in Switzerland. More advanced and cheaper modern technology continued to replicate the drawing and ...

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Writing Instruments in Germany

Sep 2020

In Germany, 2020 has been proving to be a year of major disruption when it comes to daily life activities. Due to the closure of businesses and schools, with people working and being schooled at/from home, usage and therefore purchases of writing ...

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Writing Instruments in South Africa

Sep 2020

Writing instruments was already struggling to grow pre-COVID-19 in South Africa, as the category continued to come under increasing pressure from increasing digitalisation, resulting in messaging and emails on smartphones or other portable devices. ...

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Writing Instruments in Sweden

Sep 2020

Writing instruments in Sweden has been the last-affected personal accessories category by the COVID-19 outbreak and economic downturn. One of the main reasons is that these items tend to have much lower prices, so that they remain affordable to ...

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Writing Instruments in the US

Aug 2020

Thanks largely to their more essential nature and usefulness during quarantines, writing instruments fared best among all personal accessories categories since the onset of the Coronavirus crisis in the US. However, the category is still likely to ...

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Writing Instruments in Brazil

Aug 2020

Writing instruments was already operating in difficult conditions before the pandemic, due to the widespread adoption of computers, tablets and smartphones in workplaces, households and schools. Writing instruments are therefore slowly being replaced...

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Writing Instruments in Romania

Aug 2020

Children remained the key consumer group for writing instruments and accessories at the end of the review period, with parents and students making consistent and sustained purchases for educational purposes. The back-to-school shopping season ...

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Writing Instruments in Spain

Aug 2020

Unlike in other personal accessories categories, in early 2020 the COVID-19 pandemic and the subsequent lockdown had only on a minimal effect on sales of writing instruments, and that trend is expected to continue throughout the remainder of the ...

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Writing Instruments in India

Aug 2020

Government initiatives to improve standards of education in the country and increase literacy rates include the education programme Samagra Shiksha Abhiyaan launched in 2018. In the 2020 India Budget, the government announced its continued focus on ...

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Writing Instruments in Malaysia

Aug 2020

The closure or restrictions on the operations of retail channels, including stationers/office supply stores, department stores and even modern grocery retailers, limited access to writing instruments during the Malaysia Movement Control Order (MCO) ...

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Writing Instruments in the United Kingdom

Aug 2020

Colouring will record the strongest value sales growth for the second consecutive year in 2020. Its success is based on two factors – colouring products are designed to nurture creativity and imagination among school-aged children and hobby artists ...

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Writing Instruments in Taiwan

Aug 2020

As schools, universities and offices have remained open in Taiwan during the time of COVID-19, writing instruments has not been impacted through sales losses in these channels, as per other territories. However, disruptions in overseas supply chains ...

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Writing Instruments in the Philippines

Aug 2020

The closure of educational establishments as well as many workplaces will be negatively affecting sales of writing instruments in 2020, although working from home and homeschooling should offset this to some extent. Economic constraints and ...

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Writing Instruments in the United Arab Emirates

Aug 2020

The COVID-19 pandemic and ensuing lockdown over mid-March to end-April 2020 have resulted in consumers working from home and homeschooling, which offset demand for writing instruments to some extent. Due to the essential nature of many of its ...

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Writing Instruments in Argentina

Aug 2020

Writing instruments will hardly be impacted by the pandemic, and colouring in fact will perform positively in light of the situation. As over 50% of writing instrument sales took place in Q1, due to the high levels of “back to school” demand, the ...

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Writing Instruments in China

Aug 2020

In 2019, writing instruments continued to record positive growth, with the performance being jointly driven by school and office use. In terms of office use, despite increasing digitalisation in modern China, writing instruments are still needed in ...

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Writing Instruments in Poland

Aug 2020

In recent years, sales of writing instruments have recorded marginal growth, a trend based in least in part on the declining number of young children in school requiring writing instruments for their studies. Modest sales have also been the result of...

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Writing Instruments in Hong Kong, China

Aug 2020

In 2020 writing instruments saw a significant decline as a result of COVID-19, with lockdown restrictions, and the majority of people working from home. Many Hong Kong students are using Zoom and other video conferencing platforms for lessons, for ...

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Writing Instruments in Ukraine

Aug 2020

The COVID-19 pandemic and ensuing lockdown over mid-March to mid-May 2020 have resulted in consumers working from home and home schooling, which supported demand for writing instruments to some extent. Due to the essential nature of many of its ...

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Writing Instruments in Thailand

Aug 2020

Writing instruments has been less harshly affected than jewellery and watches by Coronavirus (COVID-19), although retail volume and current value sales are expected to decline across categories over 2020 as a whole. Working from home and home ...

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