During the early stages of the pandemic and subsequent social distancing restrictions, many couples postponed their weddings. However, as the threat of the pandemic is waning in South Korea and social distancing restrictions are being relaxed, they are resuming their wedding plans.
Different collaborations between jewellery producers and brands from other industries are emerging in 2022. For instance, Stonehenge by Woorim Fashion Marketing Group collaborated with Samsung to launch jewellery items exclusive to customers purchasing Samsung Galaxy Z Flip 4 and Samsung Galaxy Watch 5, including decorative cases and straps.
Following global awareness of genderless fashion, jewellery trends in South Korea have changed over the years. Influenced by gender-fluid fashion, men's interest in jewellery is increasing with young male celebrities seen wearing multiple pieces of jewellery such as necklaces and bracelets.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jewellery industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.See All of Our Definitions
This report originates from Passport, our Jewellery research and analysis database.
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