Executive Summary

Aug 2019
PROSPECTS
Fine jewellery drives strong growth in jewellery

Driven largely by fine jewellery, jewellery registered strong growth in both retail value and volume sales in the US throughout 2018 and 2019. Bucking the trend towards spending on goods over experiences, consumers increasingly purchased fine jewellery over costume jewellery thanks to a perceived increase in usage occasions for jewellery as a result of casualisation.

Societal trends fuel self-purchasing

An array of trends, including casualisation, female empowerment and the rise of social shopping, have transformed consumers’ relationship with jewellery in recent years. As a result of the casualisation of dress codes in work and social spaces alike, many consumers no longer feel the need to restrict jewellery wear to formal occasions, increasingly wearing both fine and costume jewellery as everyday accessories.

Lab-grown diamonds poised to disrupt fine jewellery

As consumers increasingly demand ethically- and sustainably-made products, lab-grown diamonds are gaining popularity as a conscious and cost-effective alternative to mined diamonds. As a result, jewellery players spanning from multinational diamond producers to local boutiques and venture-capital-backed start-ups have begun to sell lab-grown diamonds in the US with varying marketing messages.

COMPETITIVE LANDSCAPE
Tiffany & Co continues to lead jewellery

New York-based Tiffany & Co continued to lead jewellery in 2018 as the fine jewellery maker best known for its sterling silver products saw success in its efforts to revitalise its domestic business by courting younger consumers. Activities, including the debut of new product lines, the refreshing of existing ones and the “Believe” advertising campaigns, which featured interracial and same-sex couples as well as younger celebrities including Elle Fanning and Zoë Kravitz, all helped to attract new customers to the storied brand, while retaining the existing customers.

Transparency demands influence brand strategies

Jewellery makers are increasingly communicating the origins of their products and materials to consumers, in response to both mounting consumer demand for ethical and sustainable business practices as well as increased pressure from government regulators. In early 2019 Tiffany & Co revealed its Diamond Source Initiative, through which it plans to communicate the provenance of all diamonds exceeding 0.

Internet retailing grows at the expense of stores

Internet retailing continued to be the fastest-growing distribution channel for both fine and costume jewellery, as brands and retailers alike expanded their e-commerce product assortments in accordance with consumers’ increasing comfort purchasing valuable items online. For fine jewellery, wide product selections and the ability to “make your own jewellery” helped to make pure-play online jewellery retailers Allurez and Blue Nile popular, while, for costume jewellery, Amazon increased its offering, including through its own private label lines.

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Jewellery in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in USA?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Jewellery market research database.

Jewellery in the US - Category analysis

HEADLINES

PROSPECTS

Fine jewellery drives strong growth in jewellery
Societal trends fuel self-purchasing
Lab-grown diamonds poised to disrupt fine jewellery

COMPETITIVE LANDSCAPE

Tiffany & Co continues to lead jewellery
Transparency demands influence brand strategies
Internet retailing grows at the expense of stores

CATEGORY DATA

Table 1 Sales of Jewellery by Category: Volume 2014-2019
Table 2 Sales of Jewellery by Category: Value 2014-2019
Table 3 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 4 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 5 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 6 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 7 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 8 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 9 NBO Company Shares of Jewellery: % Value 2014-2018
Table 10 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 11 Distribution of Jewellery by Format: % Value 2014-2019
Table 12 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 13 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Personal Accessories in the US - Industry Overview

EXECUTIVE SUMMARY

Personal accessories continues to grow in the US
Societal trends impact purchasing behaviour across categories
Digitally native brands, resale and acquisitions make waves in a fragmented market
Internet retailing growth continues at bricks-and-mortar’s expense
Personal accessories will continue to grow amid mixed forecasts across categories

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2014-2019
Table 17 Sales of Personal Accessories by Category: Value 2014-2019
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 19 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 21 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 22 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 24 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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