While jewellery faces negative short-term factors, including the rising costs of raw materials and the recovery of experiential spending, shifting women’s purchasing power, coupled with evolving gift occasions (including self-gifting), will continue to present opportunities for players. Fine jewellery is set to continue to outperform costume jewellery over the forecast period, speaking to ongoing premiumisation.
Moving forward, players in jewellery will have to cater to new consumer groups, including millennials and gen Z, who come with different values and expectations than other generations. For instance, Swarovski is in the midst of a rebrand to position itself as an attainable luxury brand.
Driven by consumers’ increasing concern for environmental issues and preference for sustainably produced products, sustainable and ethical business models will continue growing in importance over the forecast period. There has been a shift towards lab-grown diamonds versus mined diamonds, driven by both price accessibility and growing demand for ethical and transparent sourcing.
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Understand the latest market trends and future growth opportunities for the Jewellery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Jewellery
Jewellery is a kind of personal adornment usually made with various precious and semi-precious materials such as gemstones, precious metals, beads, glass, and shells. Jewellery segment as either real or costume jewellery. Hair Accessories are not included as part of Real or Costume jewellery.
See All of Our DefinitionsThis report originates from Passport, our Jewellery research and analysis database.
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