Jewellery in the US

PROSPECTS

Jewellery experiences sales growth

Jewellery experienced a positive year in 2018, after a successful holiday shopping sales period in 2017. Both costume jewellery and fine jewellery registered growth in value sales.

The category continues to adapt to internet retailing

Consumers have increased their online shopping, and this trend is being seen across a variety of categories, including. The rise of internet retailing has forced jewellery and watch specialist retailers as well as department stores to close unprofitable stores and improve their online capabilities.

Jewellery becomes more ethical and sustainable

Jewellery has become more ethical and sustainable, as consumers have become more knowledgeable and showed a larger interest in sustainability, social responsibility and transparency. Tiffany & Co has published an annual sustainability report to show its commitment to environmental and social responsibility since 2011.

COMPETITIVE LANDSCAPE

Tiffany & Co leads jewellery

The US jewellery category remains very fragmented. Small- and large-sized domestic and international manufacturers compete in the US by selling jewellery through diverse retail channels at different retail price points.

Apparel and footwear specialist retailers grows its sales

Apparel and footwear specialist retailers has grown its sales in the jewellery category over the last few years. Fast-fashion brands such as H&M, Zara and Topshop have expanded their product portfolios by adding accessories lines.

Claire’s Stores Inc files for bankruptcy protection

Traditional costume jewellery leader Claire’s Stores Inc filed for Chapter 11 bankruptcy protection in March 2018. The company was in heavy debt following its acquisition by Apollo Global Management in 2007.

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