Poland had been experiencing very healthy retail volume and current value growth in premium and luxury cars until COVID-19 hit in 2020. As a result of COVID-19, current value and volume sales declined in 2020.
Though there was a decline in current value and volume sales of premium and luxury cars, it was not as steep a decline as for overall value sales of cars. Finances of high-income consumers were less affected by the economic fallout of COVID than other lower-income consumers.
Premium and luxury cars in Poland remained a fairly concentrated competitive landscape in 2019, dominated by multinationals, with no domestic companies producing either mass or premium cars. Daimler AG retained its leadership due to the strong performance of Mercedes-Benz and benefitting from a long-standing position in Poland and its perception as a high-quality, prestigious and reliable brand.
It is expected that once infection rates of COVID-19 start to fall and society can open up again, that current value sales of premium and luxury cars will return to growth. However, it is not expected that growth will be as high as in the review period - with growth being lower, particularly later in the forecast period.
With demand for larger more practical premium cars growing in Poland, it is unsurprising that models such as the Volvo XC60, which is a compact luxury crossover SUV, is continuing to gain in popularity in the country. However, the strongest performer in current value sales terms in 2019 was the Lamborghini.
Value sales of luxury and premium cars can be misleading in Poland, as many of the cars that enter the country are re-exported. Therefore, official data on new registration does not always reflect the true number of premium and luxury cars being sold in Poland and may give an inflated picture of value sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Cars industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Luxury Cars research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page