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Country Report

Luxury Cars in

Premium and Luxury Cars in Argentina

Jan 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Argentina’s economic woes continue to suppress demand for luxury cars

The complex and rather unfavourable economic situation that prevailed in Argentina towards the end of the review period remained a major drag on sales of new luxury cars in the country during 2019. The most obvious reason for the waning interest in high-end vehicles is that all imported cars are considerably more expensive now than they were to start of the review period due to the depreciation seen in the exchange value of the peso against major global currencies in recent years.

Increased threat of vehicle theft and carjacking discourages the use of luxury cars

With poverty becoming more widespread in Buenos Aires as the economic situation in Argentina continues to deteriorate, the numbers of people who are becoming desperate is increasing. This has led to an increase in violent crime, including street robberies and, unfortunately, carjacking incidents.

The spread of high-end dealerships likely to promote sales of luxury cars

Recent years have seen large numbers of vehicle dealerships that offer luxury car brands open showrooms in northern areas of Greater Buenos Aires. The population of this part of the city area maintains purchasing power that is among the highest in the city and, indeed, the entire country.

COMPETITIVE LANDSCAPE

Lexus has become officially available through dealerships in Argentina

Lexus, Toyota's popular high-end brand of luxury cars, was recently officially launched in Argentina. With the arrival of Lexus, Toyota now competes directly with some of the most popular luxury car brands, including BMW and Mercedes Benz.

Modena Auto Sport Group opens its new showroom in northern Buenos Aires

During 2019, Modena Auto Sport Group opened a new Maserati showroom in the affluent neighbourhood of Vicente López in the northern part of Greater Buenos Aires. Since 2006, Modena Auto Sport Group has been the local importer for Ferrari and Maserati, two of the most iconic of Italy’s luxury car brands.

Ferrari 488 proves popular as the model sells out in Argentina

Towards the end of the review period, Modena Auto Sport Group announced that its initial stock of the Ferrari 488, a very high performance Italian sports car, had sold out. A total of 10 models of the Ferrari 488 have already been sold in Argentina and with the 488 having already reached the end of its production run, Modena Auto Sport Group is already preparing for the arrival of new replacement models to offer to local supercar enthusiasts.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Argentina?
What are the major brands in Argentina?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Argentina - Category analysis

HEADLINES

PROSPECTS

Argentina’s economic woes continue to suppress demand for luxury cars

Increased threat of vehicle theft and carjacking discourages the use of luxury cars

The spread of high-end dealerships likely to promote sales of luxury cars

COMPETITIVE LANDSCAPE

Lexus has become officially available through dealerships in Argentina

Modena Auto Sport Group opens its new showroom in northern Buenos Aires

Ferrari 488 proves popular as the model sells out in Argentina

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

Suppressed demand amidst complex economic conditions makes for a moderate performance

Economic and political uncertainty suppresses sales growth in 2019

European brands dominate, while local players compete strongly in key categories

Limited availability of suitable retail premises in strategic locations

An uncertain and gloomy outlook for luxury goods

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Argentina

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Executive Summary

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PROSPECTS

Argentina’s economic woes continue to suppress demand for luxury cars

Increased threat of vehicle theft and carjacking discourages the use of luxury cars

The spread of high-end dealerships likely to promote sales of luxury cars

COMPETITIVE LANDSCAPE

Lexus has become officially available through dealerships in Argentina

Modena Auto Sport Group opens its new showroom in northern Buenos Aires

Ferrari 488 proves popular as the model sells out in Argentina

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Argentina - Category analysis

HEADLINES

PROSPECTS

Argentina’s economic woes continue to suppress demand for luxury cars

Increased threat of vehicle theft and carjacking discourages the use of luxury cars

The spread of high-end dealerships likely to promote sales of luxury cars

COMPETITIVE LANDSCAPE

Lexus has become officially available through dealerships in Argentina

Modena Auto Sport Group opens its new showroom in northern Buenos Aires

Ferrari 488 proves popular as the model sells out in Argentina

CATEGORY DATA

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

Suppressed demand amidst complex economic conditions makes for a moderate performance

Economic and political uncertainty suppresses sales growth in 2019

European brands dominate, while local players compete strongly in key categories

Limited availability of suitable retail premises in strategic locations

An uncertain and gloomy outlook for luxury goods

MARKET INDICATORS

MARKET DATA

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