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Learn moreJan 2021
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The pandemic has generated global supply shocks that have affected the automotive industry of luxury cars in Argentina. From a general perspective, Chinese OEM’s supply disruption, and the closure of car factories due to the pandemic, caused interruption in global value chains, and reallocation of priorities for supplying cars in other geographies, delaying some imports and new model launches in Argentina.
In 2020, the currency controls in place in Argentina allowed the black market to flourish with an unofficial exchange rate, called the blue-chip swap. As there is increasing risk perception related to the country’s fiscal policy and indebtedness, tight currency controls that are limiting the amounts in local currency to be converted into US dollars, and inflation remaining over 40%, demand for US dollars has escalated, as a savings protection method.
Lexus, Toyota's popular high-end brand of luxury cars, was recently officially launched in Argentina. With the arrival of Lexus, Toyota now competes directly with some of the most popular luxury car brands, including BMW and Mercedes-Benz.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Cars industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.