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Country Report

Luxury Cars in

Premium and Luxury Cars in Argentina

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 outbreak leads to global and local barriers to category performance

The pandemic has generated global supply shocks that have affected the automotive industry of luxury cars in Argentina. From a general perspective, Chinese OEM’s supply disruption, and the closure of car factories due to the pandemic, caused interruption in global value chains, and reallocation of priorities for supplying cars in other geographies, delaying some imports and new model launches in Argentina.

Gap between official and blue dollar exchange rates prompts brief surge in sales

In 2020, the currency controls in place in Argentina allowed the black market to flourish with an unofficial exchange rate, called the blue-chip swap. As there is increasing risk perception related to the country’s fiscal policy and indebtedness, tight currency controls that are limiting the amounts in local currency to be converted into US dollars, and inflation remaining over 40%, demand for US dollars has escalated, as a savings protection method.

Lexus establishing itself in Argentina market

Lexus, Toyota's popular high-end brand of luxury cars, was recently officially launched in Argentina. With the arrival of Lexus, Toyota now competes directly with some of the most popular luxury car brands, including BMW and Mercedes-Benz.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Argentina?
What are the major brands in Argentina?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 outbreak leads to global and local barriers to category performance

Gap between official and blue dollar exchange rates prompts brief surge in sales

Lexus establishing itself in Argentina market

RECOVERY AND OPPORTUNITIES

Volume sales to gradually ease back to growth

Lower-price models helping to roll out electric cars in Argentina

New launches predicted to attract consumers despite economic downturn

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 outbreak leads to global and local barriers to category performance

Gap between official and blue dollar exchange rates prompts brief surge in sales

Lexus establishing itself in Argentina market

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Premium and Luxury Cars in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 outbreak leads to global and local barriers to category performance

Gap between official and blue dollar exchange rates prompts brief surge in sales

Lexus establishing itself in Argentina market

RECOVERY AND OPPORTUNITIES

Volume sales to gradually ease back to growth

Lower-price models helping to roll out electric cars in Argentina

New launches predicted to attract consumers despite economic downturn

CATEGORY DATA

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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