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Country Report

Luxury Cars in

Premium and Luxury Cars in South Africa

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Deepening of recession hampers consumer spending

Pre COVID-19, South Africa was already experiencing low consumer confidence, low economic growth and high unemployment. In 2020, with the emergence of COVID-19 and measures implemented to control the virus, South Africa’s real GDP declined into a deep recession, and unemployment rose above 30% by the end of the year.

Local vehicle production halted during second quarter at the pandemic’s peak

Luxury cars produced locally by leading international players such as Mercedes-Benz, Bayerische Motoren Werke (BMW) and Volkswagen saw the interruption of their production at the start of the COVID-19 outbreak in South Africa during Q2 2020. Luxury car dealerships also closed during the second quarter of 2020, which negatively impacted sales.

Mercedes Benz and BMW remain leading luxury car brands

Most retail value sales of premium and luxury cars are accounted for by the leading four brands, namely Mercedes-Benz, BMW, Audi and Land Rover. These brands continue to offer a wide range of premium and luxury cars to cater for different price points in the luxury segment.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in South Africa?
What are the major brands in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Deepening of recession hampers consumer spending

Local vehicle production halted during second quarter at the pandemic’s peak

Mercedes Benz and BMW remain leading luxury car brands

RECOVERY AND OPPORTUNITIES

COVID-19 affects the path to luxury car purchases, but this may not endure

Record-low interest rates will allow for increased price discounts

Underperformance and lacklustre demand forecast to continue

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Deepening of recession hampers consumer spending

Local vehicle production halted during second quarter at the pandemic’s peak

Mercedes Benz and BMW remain leading luxury car brands

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Premium and Luxury Cars in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Deepening of recession hampers consumer spending

Local vehicle production halted during second quarter at the pandemic’s peak

Mercedes Benz and BMW remain leading luxury car brands

RECOVERY AND OPPORTUNITIES

COVID-19 affects the path to luxury car purchases, but this may not endure

Record-low interest rates will allow for increased price discounts

Underperformance and lacklustre demand forecast to continue

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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