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Country Report

Luxury Cars in

Premium and Luxury Cars in Spain

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Premium and luxury cars not immune to effects of COVID-19 as category suffers drastic losses

Stringent lockdown measures implemented throughout Spain have resulted in a drastically reduced demand for premium and luxury cars in 2020, with sales plunging in April especially. As a result of restricted movements and a reduction in disposable incomes, demand from private consumers fell considerably, especially during the first half of the year when Spain faced an extended period of complete lockdown.

Major players introduce discounts to attract new customers

In order to alleviate some of the drastic losses experienced in premium and luxury cars, major brands began to introduce discount schemes in order to attract new customers to the category. BMW, for example, offered a EUR45,000 discount on previous generations of the 7 Series or a EUR20,000 discount on the 5 Series Sedan 520i.

Daimler retains leadership as Tesla sales boom

In 2020 Daimler AG overtook Volkswagen AG to assume the category leadership with its long-established Mercedes-Benz brand. Despite the impact of the pandemic, the company organised events such as the Madrid fashion week in September 2020, boosting its brand visibility.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Spain?
What are the major brands in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium and luxury cars not immune to effects of COVID-19 as category suffers drastic losses

Major players introduce discounts to attract new customers

Daimler retains leadership as Tesla sales boom

RECOVERY AND OPPORTUNITIES

Government stimulus to speed category recovery in the forecast period

The future is electric as consumers take a greater interest in sustainability

Public transport innovation postponed due to COVID-19

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Premium and luxury cars not immune to effects of COVID-19 as category suffers drastic losses

Major players introduce discounts to attract new customers

Daimler retains leadership as Tesla sales boom

Overview

Why buy this report?

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Overview

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Table of Contents

Premium and Luxury Cars in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium and luxury cars not immune to effects of COVID-19 as category suffers drastic losses

Major players introduce discounts to attract new customers

Daimler retains leadership as Tesla sales boom

RECOVERY AND OPPORTUNITIES

Government stimulus to speed category recovery in the forecast period

The future is electric as consumers take a greater interest in sustainability

Public transport innovation postponed due to COVID-19

CATEGORY DATA

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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