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Country Report

Luxury Cars in

Premium and Luxury Cars in Spain

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A move to electric cars is expected

Luxury cars continued to see stable current value growth in 2019. However, a major transformation is expected over the forecast period.

Sustainability set to be the main driver of sales

As local authorities are increasingly aware of the need to take measures to reduce the level of pollution in cities, the Spanish cities with the largest pollution problems are increasingly working to be more sustainable, and are expected to continue to take measures to reduce pollution. Already, bigger cities have more space dedicated to bikes, have made public electric bicycles available, and have implemented bans on driving cars within city limits if pollution is high.

Socioeconomic environment set to hamper growth

Local and international institutions are predicting a worsening of the global socioeconomic scenario. As a consequence, the recovery of the Spanish employment rate is set to come to a halt, and therefore locals will be less willing to spend on luxury cars.

COMPETITIVE LANDSCAPE

Volkswagen loses ground after the emissions scandal

In value terms, the competitive landscape in luxury cars in Spain is almost entirely in the hands of three mainstream German manufacturers, Volkswagen, Daimler and Bayerische Motoren Werke. Although Volkswagen continued to lead luxury cars for another year in value terms in 2018, thanks to its Audi, Porsche and Bentley brands, the company keeps losing ground to other German players.

Daimler continues to grow due to its quality and heritage

Daimler maintained second place in luxury cars in value terms in 2018, with its Mercedes-Benz brand. However, it continued to gain ground, moving within striking distance of the leader, Volkswagen.

Electric car brands are winning the battle, and this is set to continue

Although the importance of electric cars is still low in the country, growing awareness amongst Spaniards about the importance of zero emissions cars resulted in Tesla recording the best value growth in 2018. Moreover, key players which traditionally offered only fossil fuel cars are also launching electric versions, such as Volkswagen.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Spain?
What are the major brands in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Spain - Category analysis

HEADLINES

PROSPECTS

A move to electric cars is expected

Sustainability set to be the main driver of sales

Socioeconomic environment set to hamper growth

COMPETITIVE LANDSCAPE

Volkswagen loses ground after the emissions scandal

Daimler continues to grow due to its quality and heritage

Electric car brands are winning the battle, and this is set to continue

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Slower recovery than expected; players address this by widening the target audience

Sales to tourists are high and increasing

Luxury car manufacturers maintain their lead

Consumers value human contact, but internet retailing continues to see growth

Continued but slower growth as the domestic economy falters

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A move to electric cars is expected

Sustainability set to be the main driver of sales

Socioeconomic environment set to hamper growth

COMPETITIVE LANDSCAPE

Volkswagen loses ground after the emissions scandal

Daimler continues to grow due to its quality and heritage

Electric car brands are winning the battle, and this is set to continue

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Spain - Category analysis

HEADLINES

PROSPECTS

A move to electric cars is expected

Sustainability set to be the main driver of sales

Socioeconomic environment set to hamper growth

COMPETITIVE LANDSCAPE

Volkswagen loses ground after the emissions scandal

Daimler continues to grow due to its quality and heritage

Electric car brands are winning the battle, and this is set to continue

CATEGORY DATA

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Slower recovery than expected; players address this by widening the target audience

Sales to tourists are high and increasing

Luxury car manufacturers maintain their lead

Consumers value human contact, but internet retailing continues to see growth

Continued but slower growth as the domestic economy falters

MARKET INDICATORS

MARKET DATA

SOURCES

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