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Country Report

Luxury Cars in

Premium and Luxury Cars in Japan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales contract to a nine-year low as the pandemic forces some players to resort to discounting

The automotive industry was one of the most badly affected by the COVID-19 pandemic in 2020 as mobility was somewhat restricted in many parts of the world. Japan’s car sales dropped to a 9-year low in April 2020 after the government declared the outbreak a state of emergency and requested people stay indoors.

Car sharing while previously popular suffers due to the pandemic

Prior to the pandemic, car sharing was becoming an increasingly popular trend that was also starting to venture into the premium and luxury cars category in Japan. Japan’s largest car sharing companies such as Times Carshare and Orix Carshare gained prominence over the past decade owing in part to Japan’s densely packed cities where housing estates often do not have dedicated parking spaces.

Growing popularity of contactless options as a result of changing consumer behaviour

With growing consumer concerns over hygiene as a result of the pandemic, contactless options for car viewing and purchasing are gaining momentum. An increasing number of consumers prefer virtual rather than in-person visits to dealerships for car sales and aftersales.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Japan?
What are the major brands in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales contract to a nine-year low as the pandemic forces some players to resort to discounting

Car sharing while previously popular suffers due to the pandemic

Growing popularity of contactless options as a result of changing consumer behaviour

RECOVERY AND OPPORTUNITIES

Government forms new taskforce to help the automotive industry survive the economic fallout from the pandemic

More electric vehicle manufacturers are expected to venture into premium and luxury cars

Growing preference for online purchases among time-starved consumers

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales contract to a nine-year low as the pandemic forces some players to resort to discounting

Car sharing while previously popular suffers due to the pandemic

Growing popularity of contactless options as a result of changing consumer behaviour

Overview

Why buy this report?

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Overview

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Table of Contents

Premium and Luxury Cars in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales contract to a nine-year low as the pandemic forces some players to resort to discounting

Car sharing while previously popular suffers due to the pandemic

Growing popularity of contactless options as a result of changing consumer behaviour

RECOVERY AND OPPORTUNITIES

Government forms new taskforce to help the automotive industry survive the economic fallout from the pandemic

More electric vehicle manufacturers are expected to venture into premium and luxury cars

Growing preference for online purchases among time-starved consumers

CATEGORY DATA

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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