Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Luxury Cars in

Premium and Luxury Cars in Japan

Jan 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand hit by consumers prioritising experiences over possessions

The shift in consumer focus from possessions to experiences has eroded demand for premium and luxury cars in Japan. Owning a luxury car was historically considered a status symbol in Japan, but consumers are increasingly looking to focus their spending power on experiences, especially since social media has enhanced the potential for such experiences to serve as status symbols in their own right.

Car sharing expanding in luxury segment

The rise of car sharing is extending into the luxury segment. While younger generations are less concerned about owning cars, they still like the experience of driving luxury models at an affordable price.

SUVs boosted by major international brands

SUVs led growth in premium and luxury cars at the end of the review period, with sales driven by the continued entry of major international luxury brands into the Japanese market. BMW launched the X7 in June 2019, while Audi introduced the Q8 in September of the same year.

COMPETITIVE LANDSCAPE

Daimler leads with Mercedes-Benz range

Daimler AG continued to lead luxury cars in Japan in 2018 with its Mercedes-Benz range, which includes a strong line-up of SUVs. During 2018, Daimler AG partnered with NTT Docomo Inc to offer a temporary free-of-charge test drive service which enabled service users to test drive the company’s cars for a maximum of two hours unsupervised.

Offering affordable luxury brings challenges

With the premium and luxury cars category facing significant constraints on growth, Mercedes-Benz is notably looking to expand its potential consumer base through the provision of affordable luxury. This path runs the risk of undermining a brand’s prestige.

Growing role for technological innovation

High-end technology offering functions such as navigation systems is becoming increasingly important in generating demand amongst an ever more tech-savvy consumer base. Moreover, technological innovation is likely to take on an increasingly central role going forward, with the prospect of utilising technologies such as voice communication and auto-driving to marry functionality with the kudos of a luxury image.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Japan?
What are the major brands in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

Want to find out more about this report?

Request more information

Premium and Luxury Cars in Japan - Category analysis

HEADLINES

PROSPECTS

Demand hit by consumers prioritising experiences over possessions

Car sharing expanding in luxury segment

SUVs boosted by major international brands

COMPETITIVE LANDSCAPE

Daimler leads with Mercedes-Benz range

Offering affordable luxury brings challenges

Growing role for technological innovation

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

Changing character of domestic demand presents a challenge

Rising tourist numbers providing opportunities

Louis Vuitton and Gucci see strong growth

Store-based channels remain dominant, but increasingly influenced by digitalisation

Increasing onus on inbound tourism and a need to court younger consumers

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand hit by consumers prioritising experiences over possessions

Car sharing expanding in luxury segment

SUVs boosted by major international brands

COMPETITIVE LANDSCAPE

Daimler leads with Mercedes-Benz range

Offering affordable luxury brings challenges

Growing role for technological innovation

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Premium and Luxury Cars in Japan - Category analysis

HEADLINES

PROSPECTS

Demand hit by consumers prioritising experiences over possessions

Car sharing expanding in luxury segment

SUVs boosted by major international brands

COMPETITIVE LANDSCAPE

Daimler leads with Mercedes-Benz range

Offering affordable luxury brings challenges

Growing role for technological innovation

CATEGORY DATA

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

Changing character of domestic demand presents a challenge

Rising tourist numbers providing opportunities

Louis Vuitton and Gucci see strong growth

Store-based channels remain dominant, but increasingly influenced by digitalisation

Increasing onus on inbound tourism and a need to court younger consumers

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports