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The automotive industry was one of the most badly affected by the COVID-19 pandemic in 2020 as mobility was somewhat restricted in many parts of the world. Japan’s car sales dropped to a 9-year low in April 2020 after the government declared the outbreak a state of emergency and requested people stay indoors.
Prior to the pandemic, car sharing was becoming an increasingly popular trend that was also starting to venture into the premium and luxury cars category in Japan. Japan’s largest car sharing companies such as Times Carshare and Orix Carshare gained prominence over the past decade owing in part to Japan’s densely packed cities where housing estates often do not have dedicated parking spaces.
With growing consumer concerns over hygiene as a result of the pandemic, contactless options for car viewing and purchasing are gaining momentum. An increasing number of consumers prefer virtual rather than in-person visits to dealerships for car sales and aftersales.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Cars industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.