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Country Report

Luxury Cars in

Premium and Luxury Cars in the United Kingdom

Jan 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A less positive performance for luxury car sales in 2018

In 2018, luxury cars in the UK saw sales fall to negative growth in current value terms for the second consecutive year; this slowdown continues to 2019. The instability in the UK economy has also negatively affected the sales of luxury cars across all price points.

Luxury cars likely to experience less growth in an already weak UK car market

The decision to leave the European Union, and the confusion surrounding how to leave, has left the car industry in the UK in a difficult place as buyers are more reluctant to make such large purchases in a time of uncertainty. Going forward, for buyers in the UK, Brexit could mean luxury car imports become more expensive, especially if the UK leaves the EU with no deal.

Demands of luxury car buyers shift

Today’s luxury car consumers have changed significantly, they are no longer as concerned with luxurious finishes and materials. They are younger, a growing proportion are female, and they want their purchases to reflect their values and demands for casualisation and high-functionality.

COMPETITIVE LANDSCAPE

Tesla outperforms the rest

While electric cars represent a fraction of the luxury car market, their sales are growing nevertheless. Following its sales success in Europe, Tesla’s new Model 3 saloon has been one of the best-selling luxury cars of 2019 in the UK.

German manufacturers dominate luxury cars

German car manufacturers continue to dominate luxury cars in the UK, with Volkswagen Group in the lead, followed by Mercedes-Benz, and BMW, in value terms in 2018. Volkswagen Group had the largest value share in 2018, with this player retaining a portfolio of top luxury car brands such as Audi and Bentley.

Leading manufacturers will move into high-end electric cars

To cater to the growing demand for electric cars and avoid complications caused by increasing restrictions on diesel cars and CO2 emissions, brands such as BMW, Mercedes-Benz and Jaguar are now rolling out their own electric luxury cars such as i3, the EQC and the I-Pace, respectively. Volkswagen Group has also announced that it wants to sell 22 million fully-electric vehicles over the next ten years.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in United Kingdom?
What are the major brands in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

A less positive performance for luxury car sales in 2018

Luxury cars likely to experience less growth in an already weak UK car market

Demands of luxury car buyers shift

COMPETITIVE LANDSCAPE

Tesla outperforms the rest

German manufacturers dominate luxury cars

Leading manufacturers will move into high-end electric cars

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury grows despite uncertainty

The priority for luxury brands is to appeal to millennials and Gen Z

Demand for experiences shows no sign of slowing down

Luxury brands recognise the importance of online engagement

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in the United Kingdom

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Executive Summary

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PROSPECTS

A less positive performance for luxury car sales in 2018

Luxury cars likely to experience less growth in an already weak UK car market

Demands of luxury car buyers shift

COMPETITIVE LANDSCAPE

Tesla outperforms the rest

German manufacturers dominate luxury cars

Leading manufacturers will move into high-end electric cars

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

A less positive performance for luxury car sales in 2018

Luxury cars likely to experience less growth in an already weak UK car market

Demands of luxury car buyers shift

COMPETITIVE LANDSCAPE

Tesla outperforms the rest

German manufacturers dominate luxury cars

Leading manufacturers will move into high-end electric cars

CATEGORY DATA

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury grows despite uncertainty

The priority for luxury brands is to appeal to millennials and Gen Z

Demand for experiences shows no sign of slowing down

Luxury brands recognise the importance of online engagement

MARKET INDICATORS

MARKET DATA

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