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Country Report

Luxury Cars in

Premium and Luxury Cars in Germany

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The increasing urban population reduces luxury cars’ potential

Despite Germany’s urban rates being lower than those in other Western European countries, they are growing steadily. As the overall population is growing consistently as well, more and more potential consumers of luxury cars will be living in urban areas and, therefore, cities.

Electric vehicle sales grow steadily in Germany

Electric vehicles in Germany are growing consistently year-on-year. Brands such as Audi, BMW and Mercedes-Benz, for example, enjoy good sales among their electric vehicles as newer models are launched.

Economic uncertainty delays or downgrades car purchases

Following the impact seen in other luxury goods categories, economic uncertainty in Germany, which is already hitting consumers’ confidence levels, is pulling the total value sales of luxury cars down and is expected to continue to do so as tightened circumstances persist. Many consumers are opting to downgrade upon making a new car purchase, turning down luxury models for non-luxury ones.

COMPETITIVE LANDSCAPE

Daimler leads luxury cars

Daimler AG performed well in 2018, achieving positive growth in value sales in comparison to the overall decline seen in luxury cars in Germany. Through Mercedes-Benz, a widely known brand that enjoys consumer trust in Germany, the business group was able to perform positively in 2018.

BMW continues to distance itself from Volkswagen

In 2018, Bayerische Motoren Werke AG overtook Volkswagen AG to become the second-placed player in luxury cars in Germany in terms of value share. Volkswagen lost value sales in 2018 and was unable to keep pace with its closest competitor, as BMW achieved above-average growth.

Tesla’s performance earns it a higher ranking among all luxury car brands

In 2018, Tesla had a very successful year in Germany as its sales rose exponentially above the average for luxury cars. While the company benefited in 2018 from generally rising demand for electric cars, it was also able to attract consumers through its cutting-edge technology.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Germany?
What are the major brands in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Germany - Category analysis

HEADLINES

PROSPECTS

The increasing urban population reduces luxury cars’ potential

Electric vehicle sales grow steadily in Germany

Economic uncertainty delays or downgrades car purchases

COMPETITIVE LANDSCAPE

Daimler leads luxury cars

BMW continues to distance itself from Volkswagen

Tesla’s performance earns it a higher ranking among all luxury car brands

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

Luxury goods industry slows down

Economic uncertainty leveraged by tourism

Luxury goods becomes more fragmented

Internet retailing is growing sustainably as store-based retailing rethinks its purpos

Opportunities decrease for value sales growth

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The increasing urban population reduces luxury cars’ potential

Electric vehicle sales grow steadily in Germany

Economic uncertainty delays or downgrades car purchases

COMPETITIVE LANDSCAPE

Daimler leads luxury cars

BMW continues to distance itself from Volkswagen

Tesla’s performance earns it a higher ranking among all luxury car brands

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Germany - Category analysis

HEADLINES

PROSPECTS

The increasing urban population reduces luxury cars’ potential

Electric vehicle sales grow steadily in Germany

Economic uncertainty delays or downgrades car purchases

COMPETITIVE LANDSCAPE

Daimler leads luxury cars

BMW continues to distance itself from Volkswagen

Tesla’s performance earns it a higher ranking among all luxury car brands

CATEGORY DATA

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

Luxury goods industry slows down

Economic uncertainty leveraged by tourism

Luxury goods becomes more fragmented

Internet retailing is growing sustainably as store-based retailing rethinks its purpos

Opportunities decrease for value sales growth

MARKET INDICATORS

MARKET DATA

SOURCES

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