Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Luxury Cars in

Premium and Luxury Cars in Germany

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Financial insecurities lead to a decline in sales, as consumers postpone purchases

The luxury cars industry saw a slow start during Q1 of 2020, compared to the same period in the previous year, as demand declined due to shaken consumer income and spending growth. This led to a strong drop in new car registrations in the country.

The popularity of e-cars drives sales in the luxury landscape

Luxury car manufacturers have been significantly impacted by consumers and companies growing interest in electric vehicles, seen to offer luxury and greener driving. Despite the outbreak of COVID-19, the industry has continued to increase in sales and registrations of new electric cars in 2020, including premium models such as the Porsche Taycan.

German players lead the landscape; however, changes are made due to COVID-19

German brands have kept their leading positions in the luxury cars market, led by Daimler's Mercedes Benz. However, value sales were strongly challenged due to the pandemic, forcing manufacturers to readjust their operations and cut jobs, prioritising their investments and focus on higher-value brands.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Germany?
What are the major brands in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

Want to find out more about this report?

Request more information

Premium and Luxury Cars in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Financial insecurities lead to a decline in sales, as consumers postpone purchases

The popularity of e-cars drives sales in the luxury landscape

German players lead the landscape; however, changes are made due to COVID-19

RECOVERY AND OPPORTUNITIES

Recovery is expected from 2021, driven by a shift towards high-value cars

Recovery is aided by the government's financial support of e-mobility

A focus on premium brands and the promotion of e-cars drives sales

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Financial insecurities lead to a decline in sales, as consumers postpone purchases

The popularity of e-cars drives sales in the luxury landscape

German players lead the landscape; however, changes are made due to COVID-19

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Premium and Luxury Cars in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Financial insecurities lead to a decline in sales, as consumers postpone purchases

The popularity of e-cars drives sales in the luxury landscape

German players lead the landscape; however, changes are made due to COVID-19

RECOVERY AND OPPORTUNITIES

Recovery is expected from 2021, driven by a shift towards high-value cars

Recovery is aided by the government's financial support of e-mobility

A focus on premium brands and the promotion of e-cars drives sales

CATEGORY DATA

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports