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Country Report

Luxury Cars in

Premium and Luxury Cars in Switzerland

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Switzerland records modest growth in new car sales

After two years of declining value sales of luxury cars, Switzerland returned to positive growth in 2019. However, both unit volume and current value growth were relatively modest in 2019 as sales continue to struggle to gain any real momentum.

Tesla’s share on the increase on the back of booming electric/hybrid car sales

With Swiss consumers’ rising environmental concerns, they are expected to increasingly shift to hybrid or electric cars. Sales of hybrid and electric vehicles were booming in Switzerland in 2019, accounting for well over a 10th of total new car sales, according to Auto-Schweiz statistics.

Desire for experiences over goods could hit luxury car sales

As in other parts of the world, owning luxury cars in Switzerland is often considered a symbol of status. However, there is a gradual change in this way of thinking.

COMPETITIVE LANDSCAPE

Very high levels of concentration in the luxury car competitive environment

Due to the popularity of German cars in Switzerland, the leading three luxury car manufacturers, Bayerische Motoren Werke, Daimler and Volkswagen, continued to dominate sales of luxury cars in 2018, accounting for well over three quarters of sales between them. Nevertheless, their sales declined in 2018 due to cautious spending patterns among consumers arising from high living costs in Switzerland.

Tesla records explosive growth as demand for clean-energy models booms

Tesla registered strong growth in luxury car sales in Switzerland in 2019, moving up to fourth position behind only the big German automakers. The company is expected to continue benefiting from rising demand for electric cars as Swiss people seek to reduce the cost and environmental impact of their cars.

New technology touches on safety and enjoyment, in addition to new green features

In addition to environmental considerations, luxury car makers are also incorporating new technologies to offer an improved driving experience. For example, on its E-Class Mercedes Benz introduced semi-automated driving and braking as well as parking in and out of tight parking spaces by using a smartphone app.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Switzerland?
What are the major brands in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Switzerland - Category analysis

HEADLINES

PROSPECTS

Switzerland records modest growth in new car sales

Tesla’s share on the increase on the back of booming electric/hybrid car sales

Desire for experiences over goods could hit luxury car sales

COMPETITIVE LANDSCAPE

Very high levels of concentration in the luxury car competitive environment

Tesla records explosive growth as demand for clean-energy models booms

New technology touches on safety and enjoyment, in addition to new green features

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods records its best performance since 2016

Healthy tourism figures benefit the Swiss luxury goods industry

Strong presence of multinationals in luxury goods

Importance of omnichannel distribution is growing

Steadily increasing current value growth rates expected for luxury goods over the forecast period

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Switzerland records modest growth in new car sales

Tesla’s share on the increase on the back of booming electric/hybrid car sales

Desire for experiences over goods could hit luxury car sales

COMPETITIVE LANDSCAPE

Very high levels of concentration in the luxury car competitive environment

Tesla records explosive growth as demand for clean-energy models booms

New technology touches on safety and enjoyment, in addition to new green features

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Switzerland - Category analysis

HEADLINES

PROSPECTS

Switzerland records modest growth in new car sales

Tesla’s share on the increase on the back of booming electric/hybrid car sales

Desire for experiences over goods could hit luxury car sales

COMPETITIVE LANDSCAPE

Very high levels of concentration in the luxury car competitive environment

Tesla records explosive growth as demand for clean-energy models booms

New technology touches on safety and enjoyment, in addition to new green features

CATEGORY DATA

Luxury Goods in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods records its best performance since 2016

Healthy tourism figures benefit the Swiss luxury goods industry

Strong presence of multinationals in luxury goods

Importance of omnichannel distribution is growing

Steadily increasing current value growth rates expected for luxury goods over the forecast period

MARKET INDICATORS

MARKET DATA

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