Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Luxury Cars in

Premium and Luxury Cars in Switzerland

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Restrictions on consumer movement and shuttering of businesses hits sales

Government measures to contain the COVID-19 pandemic is set to have a significant impact on sales of premium and luxury cars. The lockdown announced by the Swiss Bundesrat between March 16th and May 11th shuttered car showrooms, and effectively cut off consumer ability to place new orders for two months.

Lack of clarity and economic uncertainty see consumers delay purchase decisions

Switzerland is an affluent country, with a large base of high net worth individuals. These consumers are less likely to be hit by any pandemic-driven economic contraction.

COVID-19 may be strengthening demand for greener autos

German companies Daimler AG, Bayerische Motoren Werke AG and Volkswagen AG continue to dominate sales of luxury cars in 2020, accounting for well over three quarters of sales between them. However, the three leading brands Audi, BMW and Mercedes-Benz have all seen a difficult first half of the year, with Audi registering the highest drop in value sales and new car registrations.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Switzerland?
What are the major brands in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

Want to find out more about this report?

Request more information

Premium and Luxury Cars in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions on consumer movement and shuttering of businesses hits sales

Lack of clarity and economic uncertainty see consumers delay purchase decisions

COVID-19 may be strengthening demand for greener autos

RECOVERY AND OPPORTUNITIES

Infrastructure and innovative service development can help luxury electric cars to build share

Online model developed in response to COVID-19 can strengthen consumer relationships going forward

Virus making consumers re-examine how they use luxury cars

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Restrictions on consumer movement and shuttering of businesses hits sales

Lack of clarity and economic uncertainty see consumers delay purchase decisions

COVID-19 may be strengthening demand for greener autos

Overview

Why buy this report?

Samples

Delivery

Overview

Want to find out more about this report?

Table of Contents

Premium and Luxury Cars in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions on consumer movement and shuttering of businesses hits sales

Lack of clarity and economic uncertainty see consumers delay purchase decisions

COVID-19 may be strengthening demand for greener autos

RECOVERY AND OPPORTUNITIES

Infrastructure and innovative service development can help luxury electric cars to build share

Online model developed in response to COVID-19 can strengthen consumer relationships going forward

Virus making consumers re-examine how they use luxury cars

CATEGORY DATA

Luxury Goods in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports