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Country Report

Luxury Cars in

Premium and Luxury Cars in the Netherlands

Jan 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

SUV, electric and hybrid models enjoying strong demand in luxury cars

Car sales in the Netherlands were recording very positive growth in 2019, with manufacturers and retailers also witnessing strong demand for and interest in more expensive and luxury cars. Average prices are increasing, impacted by higher taxes, but also a growing preference for luxury cars, which translated into further growth in sales for the main brands during this period.

Manufacturers looking to make luxury cars available to a wider audience

Manufacturers are increasingly looking to pitch cars included in the affordable luxury segment at consumers in order to try and capture sales from buyers seeking more expensive technology. More consumers in the Netherlands are attracted to purchasing car brands that were previously considered out of their reach financially as manufacturers respond to this demand with lower-priced model extensions as well as offering more promotional actions in order to bring down the barriers to entry for this group of consumers.

Sustainability becoming ever more important in the car industry

One major aspect behind demand for and interest in luxury cars in the Netherlands is sustainability. The Dutch consumer is more concerned than ever, as well as being better informed, in terms of the technical features in new cars such as harmful emissions and the impact on the environment of both driving and making the vehicle in question.

COMPETITIVE LANDSCAPE

Mercedes-Benz acting to fight off the increasing competition

Although Mercedes-Benz still leads luxury cars in the Netherlands, it suffered a sharp decline in its value share in 2018. It was therefore boosting promotions and new product development activity in 2019 in order to counteract the increasing competition it has been facing.

Electric cars are all the rage in the Netherlands

New introductions in electric cars are attracting consumer attention in the Dutch market. The new Tesla Model 3 emerged as one of the fastest-growing in sales terms during 2019, valued by consumers for being a relatively more affordable version in comparison to the previous models X and Y.

Volvo kicks off a major campaign to promote the XC90 hybrid SUV

Volvo launched a major new marketing campaign in 2019 to promote the new XC90 model in the Netherlands. The compact SUV model incorporates a T5 twin engine with plug-in hybrid technology that ensures an emission-free performance.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Netherlands?
What are the major brands in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in the Netherlands - Category analysis

HEADLINES

PROSPECTS

SUV, electric and hybrid models enjoying strong demand in luxury cars

Manufacturers looking to make luxury cars available to a wider audience

Sustainability becoming ever more important in the car industry

COMPETITIVE LANDSCAPE

Mercedes-Benz acting to fight off the increasing competition

Electric cars are all the rage in the Netherlands

Volvo kicks off a major campaign to promote the XC90 hybrid SUV

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to grow, albeit with less dynamism than of late

While major brands dominate, Dutch consumers also favour smaller niche luxury brands

Affordable luxury, sustainability and special/limited editions are key tools

Specialist retailers still dominate distribution, but online sales still seeing strong growth

Luxury goods will continue growing, but at slower rates than in recent times

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in the Netherlands

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Executive Summary

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PROSPECTS

SUV, electric and hybrid models enjoying strong demand in luxury cars

Manufacturers looking to make luxury cars available to a wider audience

Sustainability becoming ever more important in the car industry

COMPETITIVE LANDSCAPE

Mercedes-Benz acting to fight off the increasing competition

Electric cars are all the rage in the Netherlands

Volvo kicks off a major campaign to promote the XC90 hybrid SUV

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in the Netherlands - Category analysis

HEADLINES

PROSPECTS

SUV, electric and hybrid models enjoying strong demand in luxury cars

Manufacturers looking to make luxury cars available to a wider audience

Sustainability becoming ever more important in the car industry

COMPETITIVE LANDSCAPE

Mercedes-Benz acting to fight off the increasing competition

Electric cars are all the rage in the Netherlands

Volvo kicks off a major campaign to promote the XC90 hybrid SUV

CATEGORY DATA

Luxury Goods in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to grow, albeit with less dynamism than of late

While major brands dominate, Dutch consumers also favour smaller niche luxury brands

Affordable luxury, sustainability and special/limited editions are key tools

Specialist retailers still dominate distribution, but online sales still seeing strong growth

Luxury goods will continue growing, but at slower rates than in recent times

MARKET INDICATORS

MARKET DATA

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