Local consumers are becoming more sophisticated, and the days of shopping for a luxury car solely on brand are long past. They are increasingly looking for well differentiated brands and vehicles that only deliver better technological function.
Another key trend set to strengthen over the forecast period is sustainable motoring, which is something that younger buyers of premium and luxury vehicles are increasingly looking for. Rising fuel costs will also play a role in this.
Despite demand for differentiation and a more discerning consumer base, Mercedes-Benz is set to retain its strong leadership position in premium and luxury cars in Romania over the forecast period. The Mercedes-Benz brand continues to be perceived as delivering very high quality and innovative perfectionism.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Cars industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and TeslaSee All of Our Definitions
This report originates from Passport, our Luxury Cars research and analysis database.
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