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Country Report

Luxury Cars in

Premium and Luxury Cars in Romania

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Visible but limited impact of virus on luxury cars

Sales of premium and luxury cars have been impacted to an extent by the COVID-19 pandemic. This is largely a result of the shutdown of non-essential business at the beginning of the year, international and domestic travel bans and consumers in lockdown; these factors greatly reduced demand for replacement vehicles, notably among corporate fleet buyers and individuals needing to drive for work.

Health concerns shape pattern of buying in 2020

The pandemic appears to have had an interesting effect on the type of premium/luxury car sold in Romania in 2020. Although most consumers are still very much brand focussed, there has been a marked increase in demand for SUVs.

Aspirational consumers hit hardest by pandemic

Over the review period, sales of premium and luxury cars have been boosted by the growth in number of high net worth individuals, but strong growth in aspirational consumption from less wealthy consumers has also been a factor. This trend has been supported by the rapid evolution of credit plans offered by financial institutions, allowing these consumers to finance the purchase of premium brands.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Romania?
What are the major brands in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Visible but limited impact of virus on luxury cars

Health concerns shape pattern of buying in 2020

Aspirational consumers hit hardest by pandemic

RECOVERY AND OPPORTUNITIES

Less but better will characterise purchase trends over the forecast period

Innovation, differentiation are needed – brand strength no longer enough

Competitive environment set to see perceptible shift

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Visible but limited impact of virus on luxury cars

Health concerns shape pattern of buying in 2020

Aspirational consumers hit hardest by pandemic

Overview

Why buy this report?

Samples

Delivery

Overview

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Table of Contents

Premium and Luxury Cars in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Visible but limited impact of virus on luxury cars

Health concerns shape pattern of buying in 2020

Aspirational consumers hit hardest by pandemic

RECOVERY AND OPPORTUNITIES

Less but better will characterise purchase trends over the forecast period

Innovation, differentiation are needed – brand strength no longer enough

Competitive environment set to see perceptible shift

CATEGORY DATA

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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