The rise of new energy vehicles is significantly intensifying the competition amongst car manufacturers, and premium and luxury cars will be faced with further reshuffles in the forecast period, as some of the top-tier players are losing share to emerging brands. The different performances also reveal that today’s consumers are faced with increasingly diverse consumption choices, in terms of whether to purchase from established luxury car brands or emerging brands such as domestic electric car makers, in the context of the rise in new energy vehicles.
With the consistent rise in demand and the increasing significance of the Chinese market to luxury car manufacturers, they are tapping into the segment of regional-exclusive models as part of their localisation strategy. Besides introducing and localising overseas models, luxury car makers are launching regional or China-exclusive models with customised designs and intelligent network connections, in order to cater to local consumer demand, and these models are only available in the Chinese market.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and TeslaSee All of Our Definitions
This report originates from Passport, our Luxury Cars research and analysis database.
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