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Country Report

Luxury Cars in

Premium and Luxury Cars in Indonesia

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government pursues new tax reforms as it looks to cut emissions

The government announced in 2019 that it will be decreasing the luxury tax on some types of premium and luxury cars. Under the new scheme vehicles will no longer be taxed based on their engine capacity but rather on their fuel consumption and carbon emissions.

General Election sees consumers exercising caution

April 2019 saw sitting president Joko Widodo re-elected following a General Election. The elections – which also included elections for the vice president, members of the People's Consultative Assembly, and members of local legislative bodies – impacted sales of premium and luxury cars in the first-half of 2019 with consumers typically holding back on purchases of cars and homes when there is a General Election.

SUVs becoming popular due to the poor state of the country’s roads

Due to the poor state of the country’s roads it is expected that Sports Utility Vehicles (SUVs) are expected to continue gaining ground within premium and luxury cars over the forecast period. While sedans are popular with business executives due to the prestige they hold, SUVs are increasingly seen as the more practical option.

COMPETITIVE LANDSCAPE

BMW benefiting from popularity among Millennials

BMW led premium and luxury cars in 2018. BMW has a long-standing presence in Indonesia and has a great brand image, not only as a luxury car but also as a sports car for young people.

GAIIKINDO Indonesia International Auto Show

GAIKINDO Indonesia International Auto Show (GIIAS) has become the biggest showcase for automotive brands. This event is seen as particularly important to manufacturers of premium and luxury cars that are looking to increase brand awareness, build brand image, and attract potential new customers.

Mercedes-Benz leads sales of luxury cars in Indonesia

Mercedes-Benz led luxury cars in Indonesia at the beginning of the review period, with the brand benefiting for established trust and its long-standing position in the market. The company’s wide distribution network all over Indonesia also supports its strong position in the region, including dealerships in Surabaya and Bandung.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Indonesia?
What are the major brands in Indonesia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Indonesia - Category analysis

HEADLINES

PROSPECTS

Government pursues new tax reforms as it looks to cut emissions

General Election sees consumers exercising caution

SUVs becoming popular due to the poor state of the country’s roads

COMPETITIVE LANDSCAPE

BMW benefiting from popularity among Millennials

GAIIKINDO Indonesia International Auto Show

Mercedes-Benz leads sales of luxury cars in Indonesia

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Despite challenges luxury goods remains on an upward trajectory in Indonesia

Tax reforms impacting sales of premium and luxury cars

International brands remain dominant in luxury goods in Indonesia

Internet retailing benefits from new sales platforms

A bright future predicted for luxury goods in Indonesia

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Government pursues new tax reforms as it looks to cut emissions

General Election sees consumers exercising caution

SUVs becoming popular due to the poor state of the country’s roads

COMPETITIVE LANDSCAPE

BMW benefiting from popularity among Millennials

GAIIKINDO Indonesia International Auto Show

Mercedes-Benz leads sales of luxury cars in Indonesia

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Indonesia - Category analysis

HEADLINES

PROSPECTS

Government pursues new tax reforms as it looks to cut emissions

General Election sees consumers exercising caution

SUVs becoming popular due to the poor state of the country’s roads

COMPETITIVE LANDSCAPE

BMW benefiting from popularity among Millennials

GAIIKINDO Indonesia International Auto Show

Mercedes-Benz leads sales of luxury cars in Indonesia

CATEGORY DATA

Luxury Goods in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Despite challenges luxury goods remains on an upward trajectory in Indonesia

Tax reforms impacting sales of premium and luxury cars

International brands remain dominant in luxury goods in Indonesia

Internet retailing benefits from new sales platforms

A bright future predicted for luxury goods in Indonesia

MARKET INDICATORS

MARKET DATA

SOURCES

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