Despite the global trend towards electric cars, these are still not receiving government incentives in Brazil, making local production outdated in the perception of local consumers (who are commonly aware of launches abroad), which may cause a negative impact on the perception of local production in the medium term. Advances in the production and sale of electric cars remain delayed in Brazil, where government incentives are few and the infrastructure for such technology has significant gaps.
Electric cars have seen rapid growth globally, especially in the richest countries, but are still far from dominant in the Brazilian market. However, they are gradually gaining ground.
Buying and maintaining a car is increasingly expensive, whilst younger consumers are also gradually less attached to possessing items. The combination of these factors brings a difficult projection for the industry, that has been trying to find alternatives to remain relevant in consumers’ lives.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and TeslaSee All of Our Definitions
This report originates from Passport, our Luxury Cars research and analysis database.
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