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Country Report

Luxury Cars in

Premium and Luxury Cars in Sweden

Jan 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising number of super-rich Swedes helps drive luxury car sales

In line with global trends, the number of uber-rich people continues to increase in Sweden, as does the size of their wealth. In 2018, there were 191 billionaires in the country in Swedish krona terms (up from 35 in 1997) and 38 in US dollar terms, with an 11% increase recorded in the number of US dollar billionaire Swedes in this year.

Swedes looking for environmentally-friendly luxury cars

A positive environmental image continues to be popular among buyers of luxury cars, with luxury electric cars enjoying increasing levels of success, as exemplified by the strong growth being recorded by Tesla. The Porsche Taycan, which was due to be launched in autumn 2019, had already built up a long waiting list in Sweden before it became available.

Bonus-Malus scheme supports sales of green vehicles

The government’s Bonus-Malus scheme, which aims to promote sales of greener cars, came into effect in July 2018. The Bonus-Malus programme will reward owners of vehicles that emit relatively small amounts (up to 60 grammes per kilometre) of CO2 and tax more heavily vehicles that emit relatively large amounts of CO2.

COMPETITIVE LANDSCAPE

Lower-end luxury cars lead the category thanks to a growing middle class

Volkswagen continues to be the major player in luxury cars with its Audi, Porsche, Bentley and Lamborghini brands. The Porsche brand continued to perform well in 2018, boosted by its recognisable design and wide range of models.

Strong growth of electric cars continues to be seen

Electric cars continue to gain share, with Tesla remaining the leading player in electric luxury cars. Both the Model S and Model X brands continue to register strong growth, while the more budget-friendly alternative, Model 3, was extremely popular in 2019.

Maserati announces plans to offer electric versions of all its new models

The Fiat Chrysler Automobiles-owned Maserati brand has announced plans to offer electric cars to help it compete with players such as Tesla. The Italian brand is expected to offer prospective buyers an electric or hybrid version of all its new models, starting with the revised Ghibli saloon in 2020.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Sweden?
What are the major brands in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Sweden - Category analysis

HEADLINES

PROSPECTS

Rising number of super-rich Swedes helps drive luxury car sales

Swedes looking for environmentally-friendly luxury cars

Bonus-Malus scheme supports sales of green vehicles

COMPETITIVE LANDSCAPE

Lower-end luxury cars lead the category thanks to a growing middle class

Strong growth of electric cars continues to be seen

Maserati announces plans to offer electric versions of all its new models

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

Luxury goods records stronger growth despite the growing shift towards experiences and occasions

Luxury cars shape the overall performance of luxury goods

Luxury carmakers dominate sales of luxury goods

Online sales growing, but non-grocery specialists still the dominant distribution channel

Continued growth expected over the forecast period

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

Luxury goods records stronger growth despite the growing shift towards experiences and occasions

Luxury cars shape the overall performance of luxury goods

Luxury carmakers dominate sales of luxury goods

Online sales growing, but non-grocery specialists still the dominant distribution channel

Continued growth expected over the forecast period

MARKET INDICATORS

Table 16 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 17 Sales of Luxury Goods by Category: Value 2014-2019
Table 18 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 19 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 20 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 21 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 22 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 23 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 24 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising number of super-rich Swedes helps drive luxury car sales

Swedes looking for environmentally-friendly luxury cars

Bonus-Malus scheme supports sales of green vehicles

COMPETITIVE LANDSCAPE

Lower-end luxury cars lead the category thanks to a growing middle class

Strong growth of electric cars continues to be seen

Maserati announces plans to offer electric versions of all its new models

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Sweden - Category analysis

HEADLINES

PROSPECTS

Rising number of super-rich Swedes helps drive luxury car sales

Swedes looking for environmentally-friendly luxury cars

Bonus-Malus scheme supports sales of green vehicles

COMPETITIVE LANDSCAPE

Lower-end luxury cars lead the category thanks to a growing middle class

Strong growth of electric cars continues to be seen

Maserati announces plans to offer electric versions of all its new models

CATEGORY DATA

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

Luxury goods records stronger growth despite the growing shift towards experiences and occasions

Luxury cars shape the overall performance of luxury goods

Luxury carmakers dominate sales of luxury goods

Online sales growing, but non-grocery specialists still the dominant distribution channel

Continued growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

Luxury goods records stronger growth despite the growing shift towards experiences and occasions

Luxury cars shape the overall performance of luxury goods

Luxury carmakers dominate sales of luxury goods

Online sales growing, but non-grocery specialists still the dominant distribution channel

Continued growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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