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Country Report

Luxury Cars in

Premium and Luxury Cars in Turkey

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Rising value sales despite the negative impact of COVID-19 on consumer confidence and purchasing plans in 2020

Premium and luxury cars returned to retail value growth in 2020 following two years of negative growth at the end of the review period. This comes despite the almost overwhelmingly negative impact on the sale of luxury goods from the near-global COVID-19 lockdown.

Increase in special consumption tax leads to significant price rises

From August 2020, the Turkish government increased the amount of tax payable on imported vehicles as part of its wider “special consumption tax” on certain consumer goods. This special consumption tax has existed since 2002.

Supply chain disruption leads to inventory shortages at dealerships in 2020

Mercedes-Benz Turk was among the car producers that temporarily suspended production in April 2020 due to supply chain disruption as the full impact of the COVID-19 pandemic spread across different countries. Additionally, car dealerships faced inventory shortages, which had the potential to further impact sales as demand began to recover.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Turkey?
What are the major brands in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising value sales despite the negative impact of COVID-19 on consumer confidence and purchasing plans in 2020

Increase in special consumption tax leads to significant price rises

Supply chain disruption leads to inventory shortages at dealerships in 2020

RECOVERY AND OPPORTUNITIES

Above-average growth for premium and luxury cars over the forecast period

Financial and supply chain impacts of pandemic set to prompt new alliances

E-commerce set to play a major role in future of luxury car sales and the customer experience

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Rising value sales despite the negative impact of COVID-19 on consumer confidence and purchasing plans in 2020

Increase in special consumption tax leads to significant price rises

Supply chain disruption leads to inventory shortages at dealerships in 2020

Overview

Why buy this report?

Samples

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Overview

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Table of Contents

Premium and Luxury Cars in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising value sales despite the negative impact of COVID-19 on consumer confidence and purchasing plans in 2020

Increase in special consumption tax leads to significant price rises

Supply chain disruption leads to inventory shortages at dealerships in 2020

RECOVERY AND OPPORTUNITIES

Above-average growth for premium and luxury cars over the forecast period

Financial and supply chain impacts of pandemic set to prompt new alliances

E-commerce set to play a major role in future of luxury car sales and the customer experience

CATEGORY DATA

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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