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Country Report

Luxury Cars in

Premium and Luxury Cars in Italy

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A return to growth expected in the forecast period

After several years of strong growth in the early review period, luxury cars saw a decline in 2018, which continued in 2019. Sales were negatively affected by decreasing consumer confidence, linked to greater political and economic uncertainty.

Affordable SUVs remain trendy, especially small SUVs

Sports utility vehicles (SUVs) remained very trendy in Italy in 2019. SUVs are appreciated by Italian consumers for their comfortable, spacious interiors and high seat position.

Luxury cars to become more eco-friendly, connected and intelligent

Luxury cars will increasingly be impacted by the sustainability trend, with consumers aiming to purchase “greener” vehicles that have reduced carbon emissions. In Italy, electric cars recorded growth of 120% in the first half of 2019, according to ANFIA.

COMPETITIVE LANDSCAPE

Accessible luxury cars dominate, but a decline in registrations seen

Mercedes-Benz, BMW and Audi, which offer entry-level luxury cars, dominate luxury cars in Italy, together accounting for the vast majority of value sales. Despite the high-end positioning of these brands, their models are regarded as accessible luxury by Italians, with the exception of their flagship cars.

Daimler maintains its lead with Mercedes-Benz, but sees a decline

Daimler remained the leading player in luxury cars in value terms in 2018, although after three years of strong growth it recorded a value decline, due to the falling number of new car registrations in this year. Its lead is thanks to its Mercedes-Benz brand, which is the most popular brand of luxury cars in Italy, and is appreciated especially by baby boomers, as it is perceived as elegant and stylish.

Ferrari and Jaguar are amongst the few to see strong performances

Ferrari showed a positive performance in 2018. Its growth was driven by the success of the new Portofino model, although the Ferrari F12 Berlinetta and 488 GTB also recorded positive results in 2018 (source: ANFIA).

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Italy - Category analysis

HEADLINES

PROSPECTS

A return to growth expected in the forecast period

Affordable SUVs remain trendy, especially small SUVs

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Accessible luxury cars dominate, but a decline in registrations seen

Daimler maintains its lead with Mercedes-Benz, but sees a decline

Ferrari and Jaguar are amongst the few to see strong performances

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2014-2019
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Growth is driven mainly by experiential luxury

Growth is hampered by weaker domestic demand but boosted by tourism

Automotive brands and fashion designers lead in Italy

Internet retailing continues to grow as consumers seek omnichannel experiences

Luxury goods set to record moderate growth thanks to domestic and tourist demand

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Premium and Luxury Cars in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

A return to growth expected in the forecast period

Affordable SUVs remain trendy, especially small SUVs

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Accessible luxury cars dominate, but a decline in registrations seen

Daimler maintains its lead with Mercedes-Benz, but sees a decline

Ferrari and Jaguar are amongst the few to see strong performances

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Italy - Category analysis

HEADLINES

PROSPECTS

A return to growth expected in the forecast period

Affordable SUVs remain trendy, especially small SUVs

Luxury cars to become more eco-friendly, connected and intelligent

COMPETITIVE LANDSCAPE

Accessible luxury cars dominate, but a decline in registrations seen

Daimler maintains its lead with Mercedes-Benz, but sees a decline

Ferrari and Jaguar are amongst the few to see strong performances

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Growth is driven mainly by experiential luxury

Growth is hampered by weaker domestic demand but boosted by tourism

Automotive brands and fashion designers lead in Italy

Internet retailing continues to grow as consumers seek omnichannel experiences

Luxury goods set to record moderate growth thanks to domestic and tourist demand

MARKET INDICATORS

MARKET DATA

SOURCES

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