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Country Report

Luxury Cars in

Premium and Luxury Cars in Italy

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

A strong decline recorded as showrooms close and price-sensitivity increases

During the first half of the year, major players, including Daimler and BMW, saw a sharp decline in sales as car and truck showrooms were closed during the COVID-19 lockdown. Even after this period, many consumers avoided showrooms through fear of contracting the virus.

The Italian government provides support and boosts demand

The financial stimulus announced is allocated to strengthen current incentives to encourage sales of state-of-the-art combustion engine cars as well as electric and hybrid vehicles. The auto industry faced a huge decline in sales during the lockdown period, as consumers decided to halt purchases until government incentives came into effect at the beginning of August, as part of the Decreto Rilancio (Relaunch Decree).

Despite the outbreak of COVID-19, sales of electric cars remain strong

The current rate of adoption of full-electric cars in Italy follows an exponential trend that has been consistent over the past years, with the COVID-19 pandemic having little impact on the trend. The first six months of 2020 saw sales of full-electric cars double when compared to 2019, increasing its share in the market to 1.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Premium and Luxury Cars in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A strong decline recorded as showrooms close and price-sensitivity increases

The Italian government provides support and boosts demand

Despite the outbreak of COVID-19, sales of electric cars remain strong

RECOVERY AND OPPORTUNITIES

COVID-19 may lead manufacturers to adapt their business models

The electric revolution will drive sales across the forecast period

Technology provides a luxurious experience while consumers look for eco-friendly options

CATEGORY DATA

Table 1 Sales of Premium and Luxury Cars: Value 2015-2020
Table 2 Sales of Premium and Luxury Cars: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2020-2025
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium and Luxury Cars in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

A strong decline recorded as showrooms close and price-sensitivity increases

The Italian government provides support and boosts demand

Despite the outbreak of COVID-19, sales of electric cars remain strong

Overview

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Overview

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Table of Contents

Premium and Luxury Cars in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A strong decline recorded as showrooms close and price-sensitivity increases

The Italian government provides support and boosts demand

Despite the outbreak of COVID-19, sales of electric cars remain strong

RECOVERY AND OPPORTUNITIES

COVID-19 may lead manufacturers to adapt their business models

The electric revolution will drive sales across the forecast period

Technology provides a luxurious experience while consumers look for eco-friendly options

CATEGORY DATA

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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