During the forecast period, sales of premium and luxury cars are expected to continue to recover from the decline seen in 2020 due to the pandemic, following the positive trends already recorded in 2021 and 2022. However, a return to the pre-pandemic level of value sales is expected only in 2025, due to the likely gradual recovery of demand from domestic consumers, who account for the majority of sales of premium and luxury cars in Italy.
Premium and luxury cars is expected to become even more electric-oriented in the forecast period, with the leading brands increasingly investing in new hybrid and entirely electric models. Tesla, which is one of the leading premium and luxury car brands in Italy thanks to the Tesla Y and Tesla 3 (its most popular cars in the first quarter of 2022, source: ANFIA), is expected to launch the new Tesla Roadster.
Luxury cars will increasingly be impacted by the sustainability trend, with consumers aiming to purchase “greener” vehicles that have reduced carbon emissions. The transition towards green-powered cars is progressing in Italy.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See All of Our DefinitionsThis report originates from Passport, our Luxury Cars research and analysis database.
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