Mercedes-Benz announced delays to car deliveries for new owners until after Malaysia’s Movement Control Order (MCO) concluded in May 2020. At minimum, many brands lost one month’s worth of sales under the MCO.
In 2020, brands focused on easing the delivery and servicing options to consumers. Authorised dealers for luxury cars in Malaysia such as Auto Bavaria (for BMW) rolled out initiatives such as an app to order at-home service, allowing customers to hire a technician to their doorstep, instead of having to go to the workshop.
Premium and luxury car brand’s own financial solutions dominate financing of luxury cars, enabling easier financing solutions to consumers in an attempt to boost demand. For example, Mercedes-Benz Services Malaysia (MBSM) is a subsidiary that provides financing solutions to Mercedes-Benz customers.
In 2021, premium and luxury cars is set to return to a moderate rate of current retail value growth, before strengthening throughout the remainder of the forecast period. The easing of movement restrictions will aid in the recovery in the forecast period.
The rising popularity of SUVs in Malaysia has led to an increasing number of new launches from luxury car makers which will likely continue into the forecast period. Following the popularity of the GLA and GLC models from Mercedes-Benz, the manufacturer launched a special GLA Night Edition with an attractive new shaped body.
Authorised car dealers like Hap Seng Star and Auto Bavaria will continue serving as major distribution channels for premium and luxury car brands like Mercedes-Benz and BMW in the forecast period. Apart from these main authorised dealers, brand owners like Mercedes-Benz and BMW will continue to seek new partners in new areas in the forecast period.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Luxury Cars research and analysis database.
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