With measures imposed to curb the spread of COVID-19 having a marked impact on the confidence and spending power of consumers, luxury car companies are exploring ways to retain their customers and make it easier for consumers to own a luxury car. Marketing campaigns and programmes offer special privileges for members, such as offering special trips or attractive financial deals.
A bright future is foreseen for luxury electric vehicles. Rising environmental awareness is a key factor in growing consumer demand for electric vehicles, but this interest has been further enhanced by the recent marked increase in petrol prices.
Many brands will increasingly employ an omnichannel approach using social media and online communication along with the traditional store-based channel to better serve customers. Adoption of online strategies are expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and TeslaSee All of Our Definitions
This report originates from Passport, our Luxury Cars research and analysis database.
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