Retail sales of premium and luxury cars are expected to record a current value CAGR of 16% (14% CAGR at 2023 constant prices) over 2023-2028 to reach THB452.6 billion.
With car companies having trialled virtual showrooms and virtual motor shows during the pandemic to help stay in touch with or even continue to attract potential consumers, premium and luxury automakers are likely to continue increasingly employing an omnichannel approach. This will typically see them using social media and online communication along with the traditional showroom to better serve customers.
A bright future is foreseen for luxury electric vehicles. Rising environmental awareness is a key factor in growing consumer demand for electric vehicles, but this interest has been further enhanced by the recent rise in petrol prices.
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Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Cars industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and TeslaSee All of Our Definitions
This report originates from Passport, our Luxury Cars research and analysis database.
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