There is a large potential consumer base for sanitary protection in Malaysia, with females aged 10 to 54 years-old accounting for more than 68% of the female population in 2022. By 2030, there are set to be about 11.
Tampons recorded a very low level of sales at the end of the review period, with the category’s development hindered by the religious beliefs and cultural values of Malaysian consumers. The category is expected to remain niche as it is considered unusual for Asian consumers, in general (including potential Chinese and Indians female users).
Washable and reusable period underwear, such as Intimawear by Libresse, poses a threat to traditional sanitary protection products. The products, which consumers wear just like normal underwear, remove the need to use other sanitary products during the menstrual period.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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