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Country Report

Sanitary Protection in

Sanitary Protection in Malaysia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pantyliners and towels with wings gain in popularity

Given the higher number of working females and growing awareness of hygiene, demand for sanitary protection remains high in Malaysia. Pantyliners are regarded as an everyday product to ensure comfort and cleanliness throughout the day, especially for consumers with active lifestyles.

Overnight towels in demand

With higher disposable incomes among female consumers, consumers are beginning to demand towels for overnight use which can provide zero leakage for night time protection. Demand for pantyliners and towels with wings is likely to increase as hygiene and health awareness is now a norm among female consumers.

Negligible market for tampons and reusable alternatives

Cultural and religious factors continue to impede demand for tampons in Malaysia. As Malaysian culture is less accepting of tampons and due to the fact that the largest ethnic consumer group are Muslims, demand for tampons remains low.

COMPETITIVE LANDSCAPE

Kimberly-Clark (M) retains its lead

The well-known giant continued to lead sanitary protection in 2018. With its established flagship Kotex brand, Kimberly-Clark’s position remained strong and unshaken.

International manufacturers continue to characterise sanitary protection

International players compete to innovate and offer affordable pricing for consumers without compromising on the quality of their products in an attempt to gain share in sanitary protection. Vinda Malaysia and Kao M intensified their marketing activities for their respective Libresse and Laurier brands to gain exposure in the country.

Nibong Tebal Paper Mill holds its own

The domestic Intimate brand, manufactured by Nibong Tebal Paper Mill, is performing rather well against international brands. While its marketing campaigns may not be as intensive as international brands, Intimate is slowly gaining traction with its comparable quality, competitive pricing and full range of sanitary protection products.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Malaysia?
What are the major brands in Malaysia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Malaysia - Category analysis

HEADLINES

PROSPECTS

Pantyliners and towels with wings gain in popularity

Overnight towels in demand

Negligible market for tampons and reusable alternatives

COMPETITIVE LANDSCAPE

Kimberly-Clark (M) retains its lead

International manufacturers continue to characterise sanitary protection

Nibong Tebal Paper Mill holds its own

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in 2018

Consumers seek affordability and quality

Nibong Tebal Paper Mill leads tissue and hygiene

Hypermarkets, supermarkets and department stores remain popular channels

Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 9 Birth Rates 2013-2018
Table 10 Infant Population 2013-2018
Table 11 Female Population by Age 2013-2018
Table 12 Total Population by Age 2013-2018
Table 13 Households 2013-2018
Table 14 Forecast Infant Population 2018-2023
Table 15 Forecast Female Population by Age 2018-2023
Table 16 Forecast Total Population by Age 2018-2023
Table 17 Forecast Households 2018-2023

MARKET DATA

Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sanitary Protection in Malaysia

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Executive Summary

New Report Guarantee

PROSPECTS

Pantyliners and towels with wings gain in popularity

Overnight towels in demand

Negligible market for tampons and reusable alternatives

COMPETITIVE LANDSCAPE

Kimberly-Clark (M) retains its lead

International manufacturers continue to characterise sanitary protection

Nibong Tebal Paper Mill holds its own

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Malaysia - Category analysis

HEADLINES

PROSPECTS

Pantyliners and towels with wings gain in popularity

Overnight towels in demand

Negligible market for tampons and reusable alternatives

COMPETITIVE LANDSCAPE

Kimberly-Clark (M) retains its lead

International manufacturers continue to characterise sanitary protection

Nibong Tebal Paper Mill holds its own

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in 2018

Consumers seek affordability and quality

Nibong Tebal Paper Mill leads tissue and hygiene

Hypermarkets, supermarkets and department stores remain popular channels

Positive outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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