Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Sanitary Protection in

Sanitary Protection in Malaysia

17 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pantyliners continue growing with increasing awareness of female hygiene

Greater efforts from public and private sectors to increase awareness of women’s health and female hygiene in Malaysia have aided sanitary protection’s growth, especially for pantyliners. Increasing advertisements by key brands such as Kotex and Libresse educating women on the importance of female hygiene, as well as the government’s initiative to launch the Women’s Health Awareness campaign have positively impacted sales growth of pantyliners.

Increasing eco-friendly movement to influence reusable alternatives for sanitary protection

The availability of reusable or eco-friendly sanitary protection in Malaysia is still lacking and the notion of using those products is considered somewhat unacceptable to most women mainly due to hygiene issues and lack of exposure. As all sanitary protection offered in major retail channels is disposable, consumers have become accustomed to this convenience, and therefore, converting to reusable alternatives will take much longer to be accepted.

Tampons predicted to continue to record slower growth

The adoption rate of tampons among Malay women remains low due to cultural bias, as opinions among experts on whether inserting tampons could break the hymen continues to be divided, which has caused greater fear amongst teenagers and young women, resulting in low product usage. Lack of education on proper usage, limited product variety and availability, as well as high prices has led to low adoption of the product.

COMPETITIVE LANDSCAPE

Kimberly-Clark retains leading position with continuous product development

Kimberly-Clark led sanitary protection in 2017, aided by its world-renowned brand, Kotex. The company has been very active in launching new products, as well as creating new packaging for its product line.

International manufacturers continue to dominate sanitary protection

International brands within sanitary protection continued to perform solidly in 2017, holding dominant retail value and volume share. As towels is the largest category, competition is tougher and greater efforts are being made in this category by its players.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Malaysia?
What are the major brands in Malaysia?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Sanitary Protection in Malaysia - Category analysis

HEADLINES

PROSPECTS

Pantyliners continue growing with increasing awareness of female hygiene

Increasing eco-friendly movement to influence reusable alternatives for sanitary protection

Tampons predicted to continue to record slower growth

COMPETITIVE LANDSCAPE

Kimberly-Clark retains leading position with continuous product development

International manufacturers continue to dominate sanitary protection

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

Table 9 Birth Rates 2012-2017
Table 10 Infant Population 2012-2017
Table 11 Female Population by Age 2012-2017
Table 12 Total Population by Age 2012-2017
Table 13 Households 2012-2017
Table 14 Forecast Infant Population 2017-2022
Table 15 Forecast Female Population by Age 2017-2022
Table 16 Forecast Total Population by Age 2017-2022
Table 17 Forecast Households 2017-2022

MARKET DATA

Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pantyliners continue growing with increasing awareness of female hygiene

Increasing eco-friendly movement to influence reusable alternatives for sanitary protection

Tampons predicted to continue to record slower growth

COMPETITIVE LANDSCAPE

Kimberly-Clark retains leading position with continuous product development

International manufacturers continue to dominate sanitary protection

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Malaysia - Category analysis

HEADLINES

PROSPECTS

Pantyliners continue growing with increasing awareness of female hygiene

Increasing eco-friendly movement to influence reusable alternatives for sanitary protection

Tampons predicted to continue to record slower growth

COMPETITIVE LANDSCAPE

Kimberly-Clark retains leading position with continuous product development

International manufacturers continue to dominate sanitary protection

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports