Although myopia control is still in its infancy in China, it has become a central topic in the industry. Spectacle lenses addressing myopia are gaining momentum as rates among children continue to rise and parents are increasingly looking for ways to help prevent or slow the progression of this condition.
Although the pandemic accelerated the online transformation of eyewear in general, retail offline is expected to remain dominant in terms of distributing spectacles over the forecast period. On the one hand, the functional and customised features of spectacles in terms of trials, specifications and adjustments are essential, and while some of the demand shifted online due to trade blockades, the resumption of offline activities will likely lead to the recovery of the offline channel.
A trend has started to emerge among Chinese consumers, firstly led by celebrities and KOLs, to wear spectacle frames without lenses or lenses without myopia correction function as part of their outfits. These consumers consider spectacle frames as a way to cover up, especially when they choose not to wear eye make-up, or as a jewellery-like accessory as part of a well-presented outfit.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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