Spectacles has rebounded quickly in 2021, recovering from the slump evoked by COVID-19 in 2020. Demand continues to be driven by increasing eye problems among Chinese consumers.
Due to extensive hours studying and looking at electronic devices, myopia rates among children have skyrocketed. Thus, parents are making every single effort to help children see better and prevent further eye damage.
E-commerce is continuing to expand its presence in the post-COVID-19 era within spectacles. Many optical shops and spectacle brands are striving to attract consumers to their online stores and boost sales.
Even though the global pandemic is projected to have a negative impact on the macroeconomic environment and individual disposable incomes, to different extents, Chinese consumers are not showing an inclination towards discretionary spending on spectacles. The pursuit of high-quality products and trustworthy brands continues, and, at the same time, low-quality and cheap brands are gradually being forced out.
Even though e-commerce witnessed healthy growth in 2020 due to the offline slump and recorded an unprecedented high proportion of sales, bricks-and-mortar optical shops is still the dominant channel for spectacle purchases. As ordering spectacles always requires an eye examination, prescription and professional assembly, offline stores enjoy an advantage as they offer customised and in-depth services.
With personal grooming awareness on the rise in China, spectacles are further considered to be fashion accessories that can complete an overall look. Some consumers even own multiple pairs of spectacles in order to fit different clothing styles.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Spectacles research and analysis database.
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