In 2021, spectacle generated lower sales results than seen pre-pandemic, despite seeing current value and volume growth. In the previous year, consumers tended to put off their optician appointments and visits to store to try new spectacles, fearing exposure to COVID-19.
Spectacle frames are increasingly seen by Dutch consumers as in-demand fashion accessories, rather than being linked to an ageing population that requires vision correction. As such, an increasing number of consumers, especially younger ones, seek to own more than one pair of spectacles frames, so that they can match their eyewear with their outfits.
In categories such as spectacle frames, the competitive landscape has traditionally been concentrated, with only a few major players together holding a dominant share. However, the emergence of smaller niche retailers, such as Ace of Tate and Charlie Temple, are contributing to fragmentation of the category.
Despite the vaccination process beginning in January 2021, COVID-19 will continue to have an impact on consumer behaviour in the Netherlands and the government will likely keep some safety and social distancing measures for most of the forecast period. One of the rules likely to stay in place for a long time, is the use of face masks in public and indoor venues.
Dutch consumers are increasingly concerned about the environmental impact of the products they buy, with this trend expected to accelerate during the forecast period. Eyewear, and particularly spectacle frames, are witnessing growing interest for sustainable products with consumers increasingly interested in the origin of the materials used and the sustainability of the production processes.
Over the forecast period, spectacles is also anticipated to see a growing share for niche, independent manufacturers that provide affordable, elegant, well-designed products. Blackfin, NAONED, and FACE A FACE are examples of smaller brands that are rapidly gaining higher marketing and distribution support in the Netherlands, including in the specialist opticians channel.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Spectacles research and analysis database.
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