Local brands such as Lash are emerging and continue to produce fashionable designs and concepts targeting younger consumers such as Generation Z and millennials. Gentle Monster, which is one example of a local brand achieving global success, is further expanding through significant marketing, attractive designs, and strong brand power.
E-commerce remained underdeveloped in South Korea at the end of the review period. Consumers may purchase spectacle frames online, but spectacle lenses need to be ordered through optical goods stores.
The issue of sustainability is projected to strongly emerge in spectacles over the forecast period, with some players already taking this trend into account when developing new ranges. In 2021, Carin Glasses launched sustainable spectacle frames made with bioplastic for its fall/winter collection.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.See All of Our Definitions
This report originates from Passport, our Spectacles research and analysis database.
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