Across 2020, sales of spectacles declined significantly due to consumers wishing to save wherever possible amid economic hardship brought about by the pandemic. As disposable incomes dropped sharply in the year, many preferred to keep hold of their existing spectacles and deferred a purchase until their financial situation improved.
Spain has one of the highest smartphone penetration rates in the world, contributing to extended time spent looking at digital screens in general. Spaniards spent over five hours a day in front of a screen prior to COVID-19, and the outbreak of the virus only exacerbated this situation.
As in other eyewear categories, migration to e-commerce grew due to the outbreak of the pandemic. Spain’s lockdown has seen more consumers reluctant to venture outside amid high COVID-19 infection rates, and therefore come to rely on e-commerce for eyewear purchases.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spectacles research and analysis database.
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