Similar to other eyewear categories, spectacles struggled in 2020 and 2021 due to fluctuating store restrictions under the states of emergency imposed by the government over two continuous years. To respond to the unprecedented challenge, spectacles brands and retailers flexibly expanded their business both inside and outside of their existing operations.
Due to the nature of spectacles, which require fitting, the shift to e-commerce was not as smooth as in other eyewear products. Consumers have fitting demands focused on design and whether the frame looks good on them and also vision, as they wish to check lenses are right for them.
To cater to the expanded usage of spectacles, companies developed hybrid models over the review period. As a result of the COVID-19 pandemic, shield functionality drew great attention from consumers concerned about infection via the eyes and also those who suffer from hay fever.
As the digitally-powered lifestyle trends accelerated by the COVID-19 pandemic are here to stay, consumers in Japan will continue to face growing eye health concerns. These will not only include short-term concerns such as dry eyes but also longer-term issues such as myopia.
Over the forecast period, technologies are expected to further develop and expand spectacles’ role for consumers, attracting a wider range of consumers. It was notable that tech company QD Laser launched RETISSA towards the end of the review period, a spectacle for low vision consumers.
As a widening range of consumer groups have diversified needs, the selection of best spectacles becomes more complicated. Professional support in selecting the right spectacles will be even more required and appreciated.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Spectacles industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spectacles research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page