In 2021, recovery is partially underway for spectacles as consumers are beginning to regain some confidence in visiting optical stores following the easing of lockdown measures in Canada. In 2021, growth will be primarily driven by demand for spectacle lenses, as consumers who may have previously postponed eye tests due to the emergence of COVID-19 and subsequent lockdown measures in 2020, visit optical shops.
The prominence of blue light lenses and “home office” style lenses will not dissipate in 2021. In fact, such lenses are expected to see growing demand as Canadians continue to spend more time with digital devices while working and spending more time at home.
Since the pandemic caused consumers to become wary of in-store shopping, many players have focused on stimulating sales via e-commerce and the use of digital innovations. For example, the Canadian direct-to-consumer online player Kits.
Spectacles is set to see even stronger retail volume and current value growth in 2022, before returning to normalisation in line with pre-COVID-19 levels for the remainder of the forecast period. Moving forward, blue light lenses sales are expected to be robust as more consumers became aware of the harmful effects of blue light.
The pandemic may lead to the digitalisation of ophthalmology services in the forecast period, which could support the sales of spectacles. Indeed, both consumers and companies have shown a strong interest in online optical exams.
In the forecast period, the growing demand for sustainable eyewear will present an opportunity for companies to appeal to consumers interested in eco-friendly products. So far, Canadian brands have been leading the sustainable spectacles landscape, answering the demand for greater sustainability amongst local consumers with authentic brands.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spectacles research and analysis database.
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