2021 saw the Argentine Chamber of Optical Industries request that the government impose special control over imports of spectacle lenses and spectacle frames so as to protect their interests and prevent unfair competition from cheaper products manufactured overseas. This request came after the COVID-19 pandemic during 2020 left the country’s spectacles brands facing a very complicated and adverse scenario and thus vulnerable to unfair competition from low-priced products manufactured in countries where production costs are considerably lower than Argentina.
Recent years have seen dramatic increases in the amount of time that Argentinian consumers spend in front of digital screens, both at work and during their leisure time. The increased use of digital screens in the everyday lives of Argentinians has led to many people developing visual problems, with a spike seen in cases of myopia and eye fatigue in recent years.
One of the main negative impacts of the COVID-19 pandemic on sales of spectacles in Argentina during 2021 was the lingering reluctance that some consumers have for visiting an optical goods store due to fears of contagion. Moreover, many consumers are extremely reluctant to buy spectacles online as it is regarded as absolutely essential to visit an optical goods store to test the frames by trying them on to determine a secure and comfortable fit and to ensure that the frames set the wearer’s face shape.
Although sales of spectacles returned to positive territory during 2021 after the declines seen at the peak of the COVID-19 pandemic during 2020, a full recovery for the category is not expected until 2023, at the earliest. As mentioned above, many consumers remain reluctant to visit an optician to have their vision tested and/or to try on spectacle frames with a view to purchasing a pair of spectacles due to fears of contagion.
One factor that could potentially support the development of spectacles in Argentina during the forecast period is the increasingly prominent status that Argentina’s spectacle frames designers have at global level. Indeed, Argentine spectacle frame designs are highly sought-after and increasingly valued for their aesthetic properties at international level, with innovation in terms of both design and materials a major reason for the high profile of local designers.
E-commerce has the potential to emerge very strongly as a major retail channel for spectacles over the forecast period. However, in order for e-commerce to begin presenting a credible challenge to optical shops for sales of spectacles, improvements will need to be made to the online customer experience.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spectacles research and analysis database.
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