Sales of spectacles were negatively impacted by the pandemic in 2020, though spectacle frames and lenses did not decline as much as readymade reading glasses as buying the former products usually cannot be postponed. In 2021, the spectacle frames and lenses categories are set to return to their pre-crisis volume levels.
The fear of becoming infected with COVID-19 has given spectacles a positive sales boost during the pandemic, despite spectacles struggling generally because of the economic conditions. Since COVID-19 can be transmitted through the eyes, nose and mouth, people have tried to cover those areas and avoid touching them, which is where the wearing spectacles or sunglasses has helped.
More Romanian consumers are perceiving spectacles as a fashion accessory, rather than simply a product for eye correction. Spectacle wearers are paying more attention to factors such as colour, shape and materials.
Over the forecast period, the spectacles category is expected to perform very well in Romania. Spectacles are considered trendy, fashionable accessories that can complement any outfit, and so their usage extends beyond people who have eye conditions.
Spectacles in Romania is characterised by significant fragmentation, with small players accounting for a quarter of all value sales at the end the review period. This situation can be explained by the presence of many products from minor brands or from competitors that are not branded at all, of Chinese or Southeast Asian origin in particular.
Due to the negative impact of COVID-19 on spending power in Romania, more consumers are looking for cheaper options in spectacles. Many players are offering “buy-one-get-one-free” promotions to tempt consumers to make purchases, looking to maintain consumer interest in their products.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spectacles research and analysis database.
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