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Spectacles in Germany

September 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Spectacles industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Spectacles industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Spectacles in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Spectacles in Germany?
  • How are sales of contact lenses performing compared to spectacles?
  • Which are the leading brands in Spectacles in Germany?
  • How are products distributed in Spectacles in Germany?
  • How are demographic changes impacting demand?
  • To what extent are fashion and consumer affluence growth determinants?
  • Where is future growth expected to be most dynamic?

Spectacles in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles
Spectacle frames affected by strong price competition while readymade reading glasses shows resilience
E-commerce strategy becoming more important for opticians

RECOVERY AND OPPORTUNITIES

Muted post-COVID-19 recovery for spectacles
Competitive e-commerce prices likely to put pressure on value growth
Domestic brands lead spectacle lenses, with Fielmann at their head

CATEGORY DATA

Table 1 Sales of Spectacles by Category: Volume 2015-2020 Table 2 Sales of Spectacles by Category: Value 2015-2020 Table 3 Sales of Spectacles by Category: % Volume Growth 2015-2020 Table 4 Sales of Spectacles by Category: % Value Growth 2015-2020 Table 5 Sales of Spectacle Lenses by Type: % Value 2015-2020 Table 6 NBO Company Shares of Spectacles: % Value 2015-2019 Table 7 LBN Brand Shares of Spectacles: % Value 2016-2019 Table 8 Distribution of Spectacles by Format: % Value 2015-2020 Table 9 Forecast Sales of Spectacles by Category: Volume 2020-2025 Table 10 Forecast Sales of Spectacles by Category: Value 2020-2025 Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025

Eyewear in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?

MARKET DATA

Table 13 Sales of Eyewear by Category: Volume 2015-2020 Table 14 Sales of Eyewear by Category: Value 2015-2020 Table 15 Sales of Eyewear by Category: % Volume Growth 2015-2020 Table 16 Sales of Eyewear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Eyewear: % Value 2015-2019 Table 18 LBN Brand Shares of Eyewear: % Value 2016-2019 Table 19 Distribution of Eyewear by Format: % Value 2015-2020 Table 20 Forecast Sales of Eyewear by Category: Volume 2020-2025 Table 21 Forecast Sales of Eyewear by Category: Value 2020-2025 Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025 Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Spectacles research and analysis database.

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