Overall demand for spectacles is expected to remain positive in Germany over the forecast period. Germany remains very much a spectacle-oriented country despite the increasing adoption of contact lenses.
The popularity of 3D printing technology within eyewear has recently surged due to the decrease in purchasing power among German consumers. With its capability for producing unique and customised designs, an increasing number of individuals are opting for this innovation as it caters specifically for their preferences and needs.
The distribution of spectacles in Germany has undergone significant changes in recent years, largely driven by shifting consumer behaviour and the rise of e-commerce. While online sales witnessed steady growth over the review period, the channel has lost some momentum and share to optical goods stores in 2023, in line with greater mobility outside of the home.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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