As eyewear in general offers further growth potential in Brazil in the coming years, knowledge regarding eye health is also likely to improve, which is still currently extremely low among most of the local population. The trend of greater consciousness towards the need for self-care and eye health will make spectacles more accessible to consumers with lower incomes, as uptake increases and prices decline.
Discussions around climate change and sustainability are occurring on a global scale and in different areas, with spectacles no exception to this. As consumers become increasingly concerned about the impact of their purchasing decisions on the environment, players need to reinvent their products if they are to make claims of being more sustainable and environmentally-friendly to attract conscious consumers.
One condition that can also be an opportunity to drive sales of spectacles is the expected growth in the number of different eye conditions diagnosed in Brazil, especially myopia, which impacts just over one third of the local population. As the excessive use of digital screens continues to grow, eye conditions are likely to increase at similar rates.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See All of Our DefinitionsThis report originates from Passport, our Spectacles research and analysis database.
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