The pandemic hit Brazilian regions in a heterogeneous way since the decision over which categories were essential depended on municipal spheres. The most affected groups of consumers were those in lower socioeconomic levels which saw their jobs threatened more frequently and became more vulnerable with the lockdowns and subsequent economic downturn.
The economic fallout of the pandemic placed affordability as a factor of utmost importance, especially for lower quality products. Mainstream spectacles, including brands such as Chilli Beans and Hot Buttered, are suffering from strong inflationary pressures.
Even though the main players have focused on improving digital capabilities by offering virtual try-ons and providing advice to consumers in terms of the best model to each face format, the online environment for selling spectacles is still incipient in Brazil. Indeed, consumers still prefer to make spectacle purchases in physical stores where they can touch the items and have a better perception about their colours, unlike online where screens frequently distort it.
The increasing usage of smartphones, laptops and tablets is directly correlated to the deterioration of eye health. During the lockdowns, even the moments of leisure and exercise became mediated by screens, making the exposure even more intense.
Children and teenagers will likely be more negatively affected by the heightened use of screens, especially due to the practice of e-gaming, and the constant use of the smartphones, tablets and laptops. Therefore, children represent a very attractive segment since players could generate an early effort to build a loyalty plan in the long term.
The long process of acquiring spectacles in Brazil is expected to become less time consuming over the forecast period thanks to innovations in the logistics of manufacturing. After receiving a diagnosis from an ophthalmologist, consumers currently need to go to an optical shop to choose a model and its lenses.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Spectacles research and analysis database.
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