Spectacles in Thailand

PROSPECTS

Spectacles is set to benefit from lifestyle changes and ageing population growth

Thailand already has an ageing population and the growing ageing society is expected to remain a solid supportive factor for overall spectacles growth. Older consumers tend to adopt a healthy lifestyle opting for prevention and thus they tend to take better care of their eye health and vision.

Spectacles often regarded as fashion accessories

Thai consumers continue to get used to buying spectacles via optical goods stores where they can try on different styles of frames, get product recommendations from technical salespeople and get eye testing services from technicians. There is ongoing expansion of physical stores, while online marketing is also employed in order to build up a bond among the target audience.

Customised spectacles style is expected to be on the rise

Cheaper variants of spectacle frames and lenses are expected to attract mass consumers and that would result in great penetration of unbranded products available nationwide. However, development is also expected at the premium end.

COMPETITIVE LANDSCAPE

Thai Hoya Lens Co Ltd retains its leading position

Thai Hoya Lens Co Ltd is one of the subsidiaries of Hoya Corporation Japan. By positioning itself as a supplier of innovative eyewear products, the company keeps investing in new technological products especially within spectacle lenses.

Essilor Mfg Thailand Co Ltd extends its portfolio

Essilor Mfg Thailand Co Ltd is a part of French company Essilor International SA. It extended the brands in its portfolio and distribution coverage with the purpose of reaching out to a wider target audience.

Affordable products capture demand among price-sensitive consumers

While both international and local producers of branded spectacle frames and lenses could emphasise their advanced innovations and technological products, there is great availability of imported products from China and South Korea for both spectacle frames and lenses which are offered as unbranded products. The products became popular due to their affordable prices with big price gap making it often less challenging for retailers to close a deal.

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