Spectacles recorded a significant decline in 2020 as COVID-19 hit and consumers stayed at home. This included postponing eye doctor appointments, which in turned reduced sales of prescribed glasses.
Current value and volume sales of spectacles were similar in 2020 as there was little increase in unit prices during the pandemic and lockdown. Players kept their prices down to encourage cash-strapped consumers to buy and consumers tended to favour economy brands.
Consumers in Turkey are increasingly using digital devices such as mobile phones, tablets, and laptops for extended periods of time, not just when working but also during their leisure time or when travelling. This is leading to a growing number experiencing eye and sight problems, leading to greater demand for prescription spectacles.
Spectacles is set to continue to see growth over the forecast period and record a relatively quick rebound in current value terms from the damage of COVID-19. The category is supported by strong population growth, an ongoing increase in the numbers suffering from vision conditions, such as presbyopia and myopia, and a growing number of certified eye care practitioners.
Although consumers will remain price sensitive due to the economic uncertainty generated by COVID-19, manufacturers will continue to develop added-value lenses which offer greater convenience or health benefits as a means of differentiating their products and driving value. With growing awareness around hygiene, major luxury players are focussing on addressing these needs.
The COVID-19 epidemic is causing many to place a greater importance on their health in general, including their eye care requirements. As such, the qualified advice on offer at optical shops will continue to be valued by customers, and these outlets are likely to gain significant share from their already strong position in spectacles at the expense of non-specialist channels.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Spectacles industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Spectacles research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page