People have been home isolated for close to two years now, where restricted mobility has become the new normal to stop the spread of the virus. With this, people are spending increasing time at home, mostly in front of digital devices such as televisions, mobile devices and laptops, for reasons ranging from work to study and entertainment.
Consumers are spending increased amount of time in front of digital devices such as mobile phones and laptops. As a result, they are experiencing a need for spectacle lenses and frames that are of better quality that will reduce the impact of the harmful rays being emitted from these devices.
Lenskart Solutions Pvt Ltd is one of the leading eyewear retailers in India. Over the years, it has worked to expand its nationwide presence and develop strong competitive advantage.
The amount of time people spend on digital devices has increased over the past few years. However, with the lockdown that was initiated in 2020, this has gone up significantly.
During the pandemic, eyewear retailers have realised the need to have a strong omni-channel distribution strategy as several store formats saw their operations restricted during the lockdown period. To avoid such future instances and reach out to a larger population base, eyewear retailers such as Lenskart Solutions Pvt Ltd introduced home eye tests and appointment-based home shopping option during the pandemic period, where a store representative would visit the house of the consumer at a pre-determined time with an assortment of options to choose from to cater to the demand and provide a smooth and engaging shopping experience.
India remains amongst one of the youngest countries globally. This is visible through its population segmentation, where over 30% of the country’s population is under the age of 18 years.
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Understand the latest market trends and future growth opportunities for the Spectacles industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Spectacles research and analysis database.
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