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Learn moreAug 2020
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Pre-COVID-19, there was a strong trend towards commoditisation in spectacles with consumers often owning more than one pair. This was stimulated by the growing availability of affordable yet stylish offerings backed by marketing initiatives from domestic players such as Lenskart, Titan Eyeplus, GKB Opticals.
Essilor India Pvt Ltd retained its leading position in spectacles in 2019. The company sustained its outright lead thanks to its strong brand recall among consumers and new product offerings.
Optical shops continued to dominate sales of sunglasses in 2020 as consumers have traditionally preferred to buy spectacles through these stores in order to benefit from the guidance of trained personnel and to try on these products. However, since the COVID-19 pandemic, there has been growing demand for virtual try-ons or tele-optometry services.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spectacles industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spectacles in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our glasses and spectacles market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.