Staple Foods in Lithuania

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Lithuania?
  • Which are the leading brands in Staple Foods in Lithuania?
  • How are products distributed in Staple Foods in Lithuania?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Staple Foods in Lithuania

EXECUTIVE SUMMARY

Staples in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for cooking ingredients and meals?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2016-2021 Table 2 Sales of Staple Foods by Category: Value 2016-2021 Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021 Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021 Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Staple Foods by Format: % Value 2016-2021 Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026 Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026 Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Rice, Pasta and Noodles in Lithuania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers return to their pre pandemic purchasing patterns in 2021
Pasta increasingly becomes a main meal rather than a side dish
Players increasingly launch new healthier products

PROSPECTS AND OPPORTUNITIES

Trends present now expected to continue in 2022 and beyond
The health and wellness trend and premiumisation trends gather pace
Instant noodles rebrands as Asian in order to seem healthier

CATEGORY DATA

Table 13 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021 Table 14 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021 Table 15 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021 Table 16 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021 Table 18 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021 Table 19 NBO Company Shares of Rice: % Value 2017-2021 Table 20 LBN Brand Shares of Rice: % Value 2018-2021 Table 21 NBO Company Shares of Pasta: % Value 2017-2021 Table 22 LBN Brand Shares of Pasta: % Value 2018-2021 Table 23 NBO Company Shares of Noodles: % Value 2017-2021 Table 24 LBN Brand Shares of Noodles: % Value 2018-2021 Table 25 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021 Table 26 Distribution of Rice by Format: % Value 2016-2021 Table 27 Distribution of Pasta by Format: % Value 2016-2021 Table 28 Distribution of Noodles by Format: % Value 2016-2021 Table 29 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026 Table 30 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026 Table 31 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026 Table 32 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026

Baked Goods in Lithuania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume declines in 2021 while the foodservice rebounds
The health and wellness trend leads to decreased demand for unhealthy product areas
UAB Vilniaus Duona leads a highly fragmented baked goods in 2021

PROSPECTS AND OPPORTUNITIES

The health and wellness trend will have a heavy influence on innovations in 2022 and beyond
Bread alternatives have a bright future due to the growing health and wellness trend
Traditional manufacturers will struggle to keep pace with changing consumer tastes in coming years

CATEGORY DATA

Table 33 Sales of Baked Goods by Category: Volume 2016-2021 Table 34 Sales of Baked Goods by Category: Value 2016-2021 Table 35 Sales of Baked Goods by Category: % Volume Growth 2016-2021 Table 36 Sales of Baked Goods by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Baked Goods: % Value 2017-2021 Table 38 LBN Brand Shares of Baked Goods: % Value 2018-2021 Table 39 Distribution of Baked Goods by Format: % Value 2016-2021 Table 40 Forecast Sales of Baked Goods by Category: Volume 2021-2026 Table 41 Forecast Sales of Baked Goods by Category: Value 2021-2026 Table 42 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026 Table 43 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

Processed Fruit and Vegetables in Lithuania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volume decline as the trends seen in 2020 fail to continue in 2021
Many continue to think of processed fruit and vegetables as unhealthy
Private label remains a force to be reckoned with in 2021

PROSPECTS AND OPPORTUNITIES

Ongoing decline however, opinions around frozen fruit and vegetables gradually become more positive
E-commerce continues to gather pace in 2022 and beyond
Sustainability becomes a more important factor to consumers

CATEGORY DATA

Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021 Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021 Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021 Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021 Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021 Table 50 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021 Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026 Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026 Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026 Table 54 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

Breakfast Cereals in Lithuania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volume decline in 2021 as consumers return to their pre pandemic routines
The health and wellness trend leads to a growing preference for healthier breakfast cereals
Naujasis Nevežis continues to lead thanks to its captivating innovations and low prices

PROSPECTS AND OPPORTUNITIES

Breakfast cereals returns to growth and continues to be heavily influenced by the health and wellness trend
Hot cereal set to become increasingly popular in 2022 and beyond
E-commerce continues to gather pace over the forecast period

CATEGORY DATA

Table 55 Sales of Breakfast Cereals by Category: Volume 2016-2021 Table 56 Sales of Breakfast Cereals by Category: Value 2016-2021 Table 57 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021 Table 58 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Breakfast Cereals: % Value 2017-2021 Table 60 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021 Table 61 Distribution of Breakfast Cereals by Format: % Value 2016-2021 Table 62 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026 Table 63 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026 Table 64 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026 Table 65 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

Processed Meat, Seafood and Alternatives To Meat in Lithuania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales threatened by normalisation and the growing health and wellness trend
Stricter controls seen within poultry in 2020 and 2021
Domestic competitors take legal action in a bid to survive the intense environment

PROSPECTS AND OPPORTUNITIES

The competitive landscape continues to intensify in 2022 and beyond
The health and wellness trend continues to influence consumers in 2022 and beyond
Lower-cost processed meat from Poland continues to pose a threat

CATEGORY DATA

Table 66 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021 Table 67 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021 Table 68 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021 Table 69 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021 Table 70 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021 Table 71 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021 Table 72 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021 Table 73 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026 Table 74 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
    • Tofu and Derivatives
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice
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This report originates from Passport, our Staple Foods research and analysis database.

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