Staple Foods in Georgia

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Georgia?
  • Which are the leading brands in Staple Foods in Georgia?
  • How are products distributed in Staple Foods in Georgia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Staple Foods in Georgia

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Georgia

KEY DATA FINDINGS

Positive sales growth despite steep price increases and interruptions to wheat supply
Health and wellness motivates category players to launch healthier options
Shift from unpackaged to packaged bread continues to build
Bread to remain the dominant baked goods category as wheat supply remains under pressure
Rising demand for convenience and indulgence to boost sales of packaged cakes
Demand to remain centred on basic bread despite rising interest in niche products
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Georgia

KEY DATA FINDINGS

Slower sales growth for breakfast cereals as consumers return to pre-pandemic routines
Rising prices present challenges to breakfast cereals as consumers look to economise
International players remain in the leading positions in breakfast cereals
A positive performance ahead as demand for healthier products continues to rise
Explicit promotion of health and wellness credentials unlikely to come to the fore just yet
A more diverse range of products set to support the performance of hot cereals
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Georgia

KEY DATA FINDINGS

Shelf stable fruit and vegetables continues to account for the bulk of category sales
Positive growth for frozen categories as consumers demand greater convenience
Local and international players battle it out for supremacy in processed fruit and vegetables
Positive sales growth ahead due to rising demand for convenience
The development of cold chain distribution set to influence the category
New products unlikely to appear as innovation remains a low priority for category players
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Georgia

KEY DATA FINDINGS

Category sales benefit from the return to pre-pandemic lifestyles
Slower growth for chilled processed meat as unit price growth suppresses demand
Decent growth for processed seafood as consumers demand a variety of products
A positive sales performance ahead as favourable trends continue to develop
Local players set to remain in control of the bulk of category sales
Meat and seafood substitutes unlikely to develop into a mainstream category just yet
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 54 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Georgia

KEY DATA FINDINGS

A return to positive retail volume growth recorded in the key category of dried pasta
Rice sales decline as pressure on exports and rising prices place limits on demand
Affordability and convenience the main factors underpinning rising demand for noodles
A moderate positive performance slated for the mature category of dried pasta
Demand for rice set to recover as consumers develop more sophisticated tastes
Spread of supermarkets, hypermarkets, and convenience stores set to prove crucial
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 61 NBO Company Shares of Rice: % Value 2018-2022
Table 62 LBN Brand Shares of Rice: % Value 2019-2022
Table 63 NBO Company Shares of Pasta: % Value 2018-2022
Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
Table 65 NBO Company Shares of Noodles: % Value 2018-2022
Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 68 Distribution of Rice by Format: % Value 2017-2022
Table 69 Distribution of Pasta by Format: % Value 2017-2022
Table 70 Distribution of Noodles by Format: % Value 2017-2022
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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