In 2022, staple foods is no longer being impacted by the COVID-19 pandemic, and the on-trade industry is now performing very well. This is largely due to the full reopening of the economy and resumption of tourists in Jordan.
In 2022, staple foods in Jordan has performed well due to the recovery of the economy post pandemic and the reopening of the foodservice establishment. Likewise, the growth in tourism has also positively impacted the industry, which has driven demand further.
Breakfast, lunch and dinner are essential meals for all people in Jordan, with lunch usually considered the most important meal of the day. Dinner is usually taken very late, and many people have a late afternoon or early evening snack to bridge the gap between lunch and dinner.
At the beginning of the year in 2022, it seemed that Jordan was going to have a positive economic year as GDP grew by 3% and unemployment rates declined to 23%. However, as the year progressed, global inflation and fuel shortages started to impact the country.
The most obvious trend to have emerged for food staples from the COVID-19 pandemic is the major shift towards sales via e-commerce. This was seen mainly as a response to the threat of contagion at the peak of the pandemic, with online shopping seen as the ideal way to avoid coming into contact with the COVID-19 virus.
Staple foods is set for further moderate and sustainable growth in sales over the forecast period, with population growth and the return of tourism set to be the main factors underpinning this positive performance. Moreover, all categories of cooking ingredients and meals are expected to benefit from the increasing interest in cooking and eating Western-style dishes among the population of Jordan.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NOTE: Couscous, polenta and quinoa are excluded from staple foods.See All of Our Definitions
This report originates from Passport, our Staple Foods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!