Rice dominates retail volume sales of staple foods in Côte d’Ivoire and demand continues to grow in 2022 due to population growth and its fixed prices which are capped by the government. The industry is recovering from the impact of the COVID-19 pandemic in 2020 and 2021 but now global inflation rates are affecting certain products.
In 2022, staples is performing well, despite the negative impact on jobs and disposable income caused by the COVID-19 pandemic. However, the global increase in the price of wheat is putting pressure on some categories such as baked goods, with demand waning slightly due to the higher prices.
In rural areas and among low-income urban communities, people tend to eat one or two meals per day. These tend to be very heavy meals, especially in rural areas where manual labour and farm work are common.
The political climate in Cote d’Ivoire has been stable since the presidential elections in October 2020. This peaceful political climate has allowed companies to continue business as usual and consumer confidence to increase.
Open markets remains the most popular distribution channel for staple foods. This is by far the most traditional retail channel and many people have strong cultural ties to open markets.
Retail volume sales of staple foods will exhibit robust growth during the forecast period – albeit at a slightly lower rate than in the review period. Growth will be supported by ongoing population growth and urbanisation, in addition to an anticipated post-pandemic economic rebound and widening distribution, as the country’s retail infrastructure continues to modernise.
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NOTE: Couscous, polenta and quinoa are excluded from staple foods.See All of Our Definitions
This report originates from Passport, our Staple Foods research and analysis database.
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