In 2022, staple foods in Oman continues to witness normalisation following the COVID-19 pandemic. However, many consumers continue to prefer local brands, which increase in popularity during the pandemic due to them being more affordable.
In 2022, staple foods is returning to normal after the COVID-19 pandemic and is seeing overall a positive performance. Several brands that were seeing declining demand since 2020 and now starting to increase both in demand and sales.
Climatic conditions in the country have an impact on food preferences as the heat lends itself to a preference for fresh produce in comparison to shelf stable packaged food. However, in terms of daily routines, for most of the year, the majority of people eat three meals per day: Breakfast, lunch and dinner.
In 2022, the projected revenue is OMR11 billion while the projected expenditure is OMR12 billion. Overall, the economy is expected to see improvements, as the COVID-19 pandemic continues to come to an end and normality, is restored.
In 2022, the government continues to focus on easing congestion in the country and enhancing capacity by investing in infrastructure which includes technology, new ports, road links, and expand routes for air travel. In fact, Oman is hoping to leverage its deep-water ports on the Gulf of Oman and the Indian Ocean to become of the world’s top ten logistics hubs by 2040.
Over the forecast period, staples will continue to see stable demand, due to the fact that many products within this industry are considered essential and hence consumers will continue to purchase them no matter the economic backdrop.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NOTE: Couscous, polenta and quinoa are excluded from staple foods.See All of Our Definitions
This report originates from Passport, our Staple Foods research and analysis database.
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