Staple Foods in Ecuador

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Ecuador?
  • Which are the leading brands in Staple Foods in Ecuador?
  • How are products distributed in Staple Foods in Ecuador?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Staple Foods in Ecuador

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Ecuador

KEY DATA FINDINGS

Modest volume increase, as price rises dampen volume sales
Independent small bakeries continue to be the most favoured by consumers
Bakeries ask for government support
Healthy growth over forecast period
Packaged cakes sees limited growth
Packaged leavened bread’s growth driven by affordability but also healthy options
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Ecuador

KEY DATA FINDINGS

Volume decline as society opens up and prices also rise
Multinationals continue to dominate
Muesli and granola bucks trend and registers volume growth
Affordable brands expected to increase value share over forecast
Consumers limit sugar intake as health and wellness trend gathers pace
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Ecuador

KEY DATA FINDINGS

Negative performance in 2022, as society opening up dampens sales
Shelf stable fruit and vegetables a staid product area
Frozen vegetables fares better than shelf stable
Muted outlook over forecast period
Frozen processed vegetables see widening product range
Health concerns will limit the consumption of shelf stable fruit
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Ecuador

KEY DATA FINDINGS

Muted performance in 2022, as society opening up dampens sales
Private label gradually gaining value share
Shelf stable seafood sales drop as consumption normalises
Muted outlook over forecast period
Increasing choice will drive growth of frozen meat and seafood
Healthier products remain exclusive to higher-income consumers due to higher price points
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 54 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Ecuador

KEY DATA FINDINGS

Volume decline, as price rises dampen volume sales
Local brands continue to lead rice, pasta and noodles in 2022
Noodles continues to underperform as consumers perceive it as unhealthy
Muted outlook over forecast period
Manufacturers launch healthier versions
Private label gains value share over forecast period
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 61 NBO Company Shares of Rice: % Value 2018-2022
Table 62 LBN Brand Shares of Rice: % Value 2019-2022
Table 63 NBO Company Shares of Pasta: % Value 2018-2022
Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
Table 65 NBO Company Shares of Noodles: % Value 2018-2022
Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 68 Distribution of Rice by Format: % Value 2017-2022
Table 69 Distribution of Pasta by Format: % Value 2017-2022
Table 70 Distribution of Noodles by Format: % Value 2017-2022
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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