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Staple Foods in Germany

December 2021
Select Country Report
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Germany?
  • Which are the leading brands in Staple Foods in Germany?
  • How are products distributed in Staple Foods in Germany?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Germany

Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
Chart 1 Staple Foods Value Sales Growth Scenarios: 2019-2026
Chart 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026
Table 1 Sales of Staple Foods by Category: Volume 2016-2021
Table 2 Sales of Staple Foods by Category: Value 2016-2021
Table 3 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 4 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 6 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Staple Foods by Format: % Value 2016-2021
Table 9 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 10 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Germany

KEY DATA FINDINGS

Adaption of consumer behaviour
Healthy ingredients and hygiene awareness
Shift in retail
Local appreciation of bread
Grains and superfoods
New experiences and consumption occasions
Table 13 Sales of Baked Goods by Category: Volume 2016-2021
Table 14 Sales of Baked Goods by Category: Value 2016-2021
Table 15 Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 16 Sales of Baked Goods by Category: % Value Growth 2016-2021
Table 17 Sales of Pastries by Type: % Value 2016-2021
Table 18 NBO Company Shares of Baked Goods: % Value 2017-2021
Table 19 LBN Brand Shares of Baked Goods: % Value 2018-2021
Table 20 Distribution of Baked Goods by Format: % Value 2016-2021
Table 21 Forecast Sales of Baked Goods by Category: Volume 2021-2026
Table 22 Forecast Sales of Baked Goods by Category: Value 2021-2026
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026

Breakfast Cereals in Germany

KEY DATA FINDINGS

Eating habits and change in daily lifestyles
Health commitment and Nutri-Score
Innovation space and packaging
Sugar and health awareness
Change in retail
New breakfast occasions
Table 25 Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 26 Sales of Breakfast Cereals by Category: Value 2016-2021
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2017-2021
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2018-2021
Table 31 Distribution of Breakfast Cereals by Format: % Value 2016-2021
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2021-2026
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2021-2026
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2021-2026

Processed Meat, Seafood and Alternatives To Meat in Germany

KEY DATA FINDINGS

Adaption of consumer behaviour
Further dynamic growth for meat and seafood substitutes
Rise of e-commerce
Animal welfare concerns
Health awareness
Potential for niche of seafood substitutes
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2016-2021
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2016-2021
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2016-2021
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026

Processed Fruit and Vegetables in Germany

KEY DATA FINDINGS

Changes in consumer behaviour maintained in 2021
Perception of processed food marginally changing
Retail and e-commerce
Classic alternative to meat
Organic and quality labels
Shopping experience online
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2016-2021
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2016-2021
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2016-2021
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2016-2021
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2016-2021
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2017-2021
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2018-2021
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2016-2021
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2021-2026
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2021-2026
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2021-2026
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2021-2026

Rice, Pasta and Noodles in Germany

KEY DATA FINDINGS

Restrictions still have positive impact on 2021 sales
New types of ingredients
Shift towards online sales
Convenient but healthy
Space for new innovations and flavours
Limited potential for overall growth
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2016-2021
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2016-2021
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2016-2021
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2016-2021
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2016-2021
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2017-2021
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2018-2021
Table 69 NBO Company Shares of Rice: % Value 2017-2021
Table 70 LBN Brand Shares of Rice: % Value 2018-2021
Table 71 NBO Company Shares of Pasta: % Value 2017-2021
Table 72 LBN Brand Shares of Pasta: % Value 2018-2021
Table 73 NBO Company Shares of Noodles: % Value 2017-2021
Table 74 LBN Brand Shares of Noodles: % Value 2018-2021
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2016-2021
Table 76 Distribution of Rice by Format: % Value 2016-2021
Table 77 Distribution of Pasta by Format: % Value 2016-2021
Table 78 Distribution of Noodles by Format: % Value 2016-2021
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2021-2026
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2021-2026
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2021-2026
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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