Staple Foods in Costa Rica

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Costa Rica?
  • Which are the leading brands in Staple Foods in Costa Rica?
  • How are products distributed in Staple Foods in Costa Rica?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Staple Foods in Costa Rica

Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Costa Rica

KEY DATA FINDINGS

Lack of options in packaged leavened bread
Unpackaged leavened bread and cakes are very well liked
Dessert mixes remain popular as easy and cost-effective products
Frozen baked goods are expected to continue to emerge
Leavened bread offer could expand to meet health-conscious consumer demand
The size and weight of products may be reduced to maintain demand
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 18 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 19 Distribution of Baked Goods by Format: % Value 2017-2022
Table 20 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027

Breakfast Cereals in Costa Rica

KEY DATA FINDINGS

Price increases dampen demand even among higher-income consumers
Reduced choice on retailers’ shelves
Middle- and high-income consumers prefer imported tastes, but price factors allow for private label development
The offer of healthier cereal options is expected to grow to cater to the key health and wellness trend
Players are expected to move to sustainable packaging
Added-value options and price promotions anticipated to win over consumers
Table 24 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 25 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 30 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

Processed Fruit and Vegetables in Costa Rica

KEY DATA FINDINGS

Positive, but slow retail volume growth as consumers return to out-of-home lifestyles
Perception of lacking freshness limits consumption of frozen options, although there remains significant space for the format
Dietary trends create new opportunities for processed fruit and vegetables
Both private label and “gourmet” options to gain more shelf space
Canned expected to remain the preferred format for peas
Child-centred products could pique interest in frozen processed potatoes
Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027

Processed Meat, Seafood and Alternatives To Meat in Costa Rica

KEY DATA FINDINGS

Functional and “Kids” packaged tuna products become available
Dos Pinos enters processed meat while Cargill invests in expansion
Frozen processed poultry appeals to children
Healthier options with higher price tags and private label expected to gain attention
Shelf stable meat is not popular but has room to grow
Players to move online to grow awareness of developing product offer
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 54 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Rice, Pasta and Noodles in Costa Rica

KEY DATA FINDINGS

Lowering the price of rice is the stated aim of President Rodrigo Chaves Robles
Rice and pasta see large price increases in light to Russia’s invasion of Ukraine
High cost of living sees price-sensitive consumers turn to instant noodle cups
Pricing to grow in importance as consumers prioritise affordability, although there is a demand for new, added-value rice types
Rice and pasta continue to leverage staple perception while offering space for more sophisticated options
Noodles leverages convenience to offer room for development
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 61 NBO Company Shares of Rice: % Value 2018-2022
Table 62 LBN Brand Shares of Rice: % Value 2019-2022
Table 63 NBO Company Shares of Pasta: % Value 2018-2022
Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
Table 65 NBO Company Shares of Noodles: % Value 2018-2022
Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 68 Distribution of Rice by Format: % Value 2017-2022
Table 69 Distribution of Pasta by Format: % Value 2017-2022
Table 70 Distribution of Noodles by Format: % Value 2017-2022
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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